Internet Mortgage Leads: Recent Trends and Best Practices
Calabasas, CA (PRWEB) August 2, 2006
Inman News's 10th Annual Real Estate Connect conference, held last week at the Palace Hotel in San Francisco, was also the home of the 1st Internet Mortgage Marketing Summit, which showcased many of the mortgage industry's leaders in lending, marketing and online lead generation.
John Hasenauer, CEO of LoanWeb®, stated the summit was a tremendous step in the right direction for the mortgage industry. Some of the summit highlights included discussions on lead quality, improving online advertising channels, recent mortgage marketing trends, new lead management technologies and establishing the right metrics to accurately measure every step of the online lead cycle. "It was great for LoanWeb.com to be a sponsor of this inaugural Inman News Mortgage Marketing Summit. We started as one of the original online mortgage lead providers over 10 years ago; so it is only fitting that we were so involved in this inaugural event, helping the mortgage industry get to the next level of online marketing" says Hasenauer.
Mr. Hasenauer was a featured member of a discussion panel covering "Internet Mortgage Leads: Recent Trends and Best Practices". Other members of the panel included Lori Collins of the LendingTree Exchange and GetSmart, Kevin Akeroyd of HouseValues, and Michael Rosenberg of LeadPoint. The panelists fielded numerous questions from a standing room only crowd, comprised of leading mortgage lenders and brokers from across the country.
LoanWeb.com, founded in 1996, is one of the Internet's original mortgage marketing sites and was recognized by INC. Magazine in 2004 as one of the 500 fastest growing privately-held companies in America. LoanWeb provides consumers with an online destination that offers them the power of comparison shopping the industry's top lenders, attracting nearly two million unique visitors each month to its e-commerce sites. LoanWeb has hundreds of top national and local lenders in its network, allowing the consumer to select the best option from multiple offers. Major media relationships with leading Internet destinations, such as AOL, MSN, CNN, Fox News and Yahoo, have assisted the company in generating constant, targeted mortgage traffic; positioning the Company as a leader in the online mortgage marketing industry. LoanWeb consistently ranks among the Top 50 Internet Media Advertisers on ClickZ.com (January - #11, February - #10, April - #8) and is one of the highest trafficked consumer finance sites on Hitwise.com. For additional information, visit my.loanweb.com.
Keith Moore, Senior Vice President of Marketing
Phone: 800.410.1955 x176
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