New Blog Reveals Secrets to Writing and Marketing White Papers
White Paper Blog provides up-to-date coverage of the latest white paper writing and marketing trends.
Poway, CA (PRWEB) August 3, 2006 -– Acclaimed technology writer Michael A. Stelzner, executive editor of the 20,000 reader WhitePaperSource Newsletter, has launched a new blog—Writing White Papers—to provide up-to-date coverage of the latest white paper writing and marketing trends.
The blog, at http://www.writingwhitepapers.com/blog/, is solely dedicated to covering white paper-related industry news, along with writing and marketing strategies.
"There's so much momentum in the world of white papers that a blog dedicated to the topic was in much demand," explained Stelzner. For example, a recent study by ITtoolbox revealed that nearly 65 percent of businesses use white papers to make online purchasing decisions.
The blog's most recent topic coverage includes:
| | - Attorneys and White Papers: The Common Thread
- Securing Trade Secrets for White Paper Clients
- Big Ships Move Slow: The Perils of Working With Big Companies
- Survey Shows Large Companies Heavily Influenced by White Papers
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"Mike is the foremost authority on white papers and their business value. I'm pleased he is now bringing his exceptional insights and real-world understanding of white papers to the blogosphere," says Britton Manasco, a thought-leadership marketing authority who blogs at BrittonManasco.com.
Stelzner has led the way in founding other white paper-related resources, such as the popular and acclaimed WhitePaperSource.com.
Visit the blog at http://www.writingwhitepapers.com/blog/.
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