FLAVOR Expands Product Line & Enhances Pharmacy Chain Services with EQ

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The company that has spent over 10 years in the business of safe and effective medicinal flavoring has recently launched its newest product, EQ Energy. Servicing over 35,000 pharmacies nationwide, FLAVORx now provides its retailers with a front-end product that will enable excellence in service and value for its customers.

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Earlier this year, FLAVORx, Inc announced the launch of its newest product, EQ Energy. As an effervescent energy drink tablet, the product is not quite what would be expected from the company that has set itself as the industry leader in medicinal flavoring. However, FLAVORx’s expertise in flavoring, unique product development and realization that the energy drink market holds enormous potential, allowed the company to create a great tasting product and also differentiate itself in the market. In addition, the innovative product allows FLAVORx pharmacy retailers to supply customers with an even wider range of products to suit the ever-growing consumer attitude of ‘one-stop shopping’.    

EQ’s sugar-free and low-calorie formula contains an essential mix of vitamins and Ginkgo Biloba, combined with a blend of caffeine, Taurine and Glucoronolactone to offer an appealing product to consumers looking for a healthy energizer. In addition, its mild flavor allows it to be dissolved into any beverage to offer an instant energy drink.

The energy drink market has grown over 700% from the year 2000 and as of 2005 was a $3 billion market. Experts suggest that the market could be upwards of $6 billion in the next two years. In today’s fast-paced society, consumers are looking to do more in less time and more efficient and convenient ways to live life.

So why did FLAVORx go for an effervescent energy drink tablet versus a liquid energy drink? Effervescence is unique and cutting-edge and also boasts convenience, portability and versatility. Additionally, an effervescent product allows its components to achieve faster absorption into the bloodstream. The sodium bicarbonate present can buffer acids in the stomach and digestive tract to reduce stomach upset and nausea. The growing popularity of effervescence has global consumers seeing the availability of effervescent tablets as a source of essential vitamins and minerals to achieve better health. In Europe, Australia and New Zealand, consumers can now find stress relievers, immune boosters and vitamin supplements available in effervescent tablet form for both adults and children.

Consumers no longer turn to pharmacies to just fill prescriptions. Beyond just health items, customers can shop for beauty items, cleaning supplies, household goods, photo processing, stationery, gift items and cards, magazines and books, back-to-school items and even groceries. Consumers appreciate the convenience of one-stop shopping, and by expanding services and products with the addition of goods such as EQ, pharmacy retailers keep customers happy. Furthermore, because EQ appeals to a youthful, open-minded crowd willing to try uncommon products, retailers could soon even see the growth into a new customer base.    

EQ’s small size and ease of storage and transportation makes it a practical investment for retailers. With EQ, there is no added expense of shipping heavy liquids, no threat of spillage and no large bottles or cans to shelve or store. Benefits such as these, in addition to EQ’s success to date have garnered the interest of major chain drug retailers and on-line outlets. As of July 27th, 2006, EQ became available in select Rite-Aid/GNC stores nationwide. In addition, EQ is available at high-end luxury hotels such as the Soho House in New York.

Fore more information, please visit http://www.drinkeq.com or contact Teresa Chen at 800.884.5771, extension 234.


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Teresa Chen
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