Red Bricks Media Management Team to Speak at Search Engine Strategies Conference 2006

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Craig Hordlow and Beth Morgan from Red Bricks Media will address search and performance marketing themes in pay per click and search engine optimization at the Search Engine Strategies Conference 2006 in San Jose, CA.

Two members of Red Bricks Media’s management team have been selected to speak at the upcoming Search Engine Strategies Conference & Expo 2006, taking place in San Jose, CA, from August 7-10.

Beth Morgan, Media Director, and Craig Hordlow, Chief Search Strategist for Red Bricks Media, will provide expert guidance on topics germane to current performance marketing and search engine optimization strategies, respectively.

On August 9th, Beth Morgan will address the threats and opportunities created by inter-departmental competition in paid search programs within a company, providing suggestions and tips on how to approach the situation.

On August 10th, Craig Hordlow will discuss why it is imperative to employ a balance of both organic and paid search strategies in creating a comprehensive and successful search marketing strategy for any company with an online marketing budget.

Beth Morgan is the Media Director at Red Bricks Media. She is a search and performance marketing thought leader with experience in online and offline direct marketing. She started her career in collegiate direct marketing, and later joined Digital Impact, where she oversaw strategy and execution of e-mail marketing campaigns for clients like Avon, eToys and Travelocity.

Craig Hordlow is a seasoned entrepreneur who has been active in search engine optimization since 1999. Craig has helped a range of clients obtain six-figure sales improvement. Before his current job as Red Bricks Media’s co-founder and chief search strategist, Craig was CEO of Community Musician, an online community serving 90,000 members through the United States and Canada. Craig teaches search engine optimization at Academy X in San Francisco.

Search Engine Strategies Conference & Expo 2006 is a premier conference series keeping companies informed about search engine marketing and optimization issues. With conferences around the world every year, the events attract some of the biggest names in international business. The conference helps guide companies on the ins-and-outs of search engine marketing from top experts in the field, and provides important guidance and information from search engines.

About Red Bricks Media

Red Bricks Media is a San Francisco search and performance marketing agency, offering a full line of interactive services including Natural Search Engine Optimization (SEO), Paid Search Marketing (PPC), and comprehensive interactive media strategies covering CPM-based campaigns, lead generation programs and emerging media like pay per call.

Red Bricks Media embraces the “science” of direct marketing by using research, rigorous testing, precise targeting and zealous tracking to build successful marketing programs, and it uses the “art” of messaging to develop effective, cutting-edge copy, advertising and creative design concepts.

Red Bricks Media is headquartered in San Francisco, with locations in Chicago and Los Angeles. The company's client list includes Adobe Systems, Hearst Magazines, TV Guide, Verisign, Financial Times and The Body Shop.

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