Pinkcity Launches its New Collection in Silver with Diamonds

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Diamonds set in Sterling Silver will be the choice of the Smart Consumer in the 2006 Holiday Season.

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Pinkcity Jewel House (http://www.india-jewelry-source.com) has launched ‘Pop Diamonds’ product line featuring Genuine Diamonds studded in 925 Silver, positioned at the value conscious consumer who loves wearing diamonds and yet does not wish to spend a fortune doing so!

Brought forth by Pinkcity Jewel House, an India based Jewelry Manufacturing Company that has decades of experience in Gems and Jewelry Business, both manufacturing and wholesaling, the unique Pop Diamonds Collection is designed around small round cut ‘melee’ diamonds set in micro pave’ and is offered in very aggressive price range of under US$100.

While Diamonds are still a ‘Girl’s Best Friend’, they still need to be set in precious metal for adornment. This year has been one of the most volatile years for precious metal and where the prices have shot up to 250%, the industry is facing a big challenge to tweak its product mix to offer a viable product within the reach of a typical consumer. Gold that was traditionally considered to be a safe investment is already out of reach and is considered quite volatile at today’s prices.

India is a known and acknowledged leader in small diamonds. Jaipur in India is also one of the world’s biggest silver jewelry producing cities. Pinkcity Jewel House enjoys the distinct advantage of leveraging high technology that was once the exclusive domain of Italians, and with its presence in Jaipur, with the state of the art production factory that is amongst the biggest, to produce this new jewelry collection.

‘Pop Diamonds’ collection features diamonds in micro pave’ and clusters amidst pseudo prongs and grains that render a very ‘full of diamonds’ look. This is sharp contrast to the famous UK based ‘Hot Diamonds’ Jewelry which uses ‘single’ small diamonds, and so misses on delivering the complete diamond experience.

Pinkcity is offering this collection in the global markets through established relationships with wholesalers and large retailers for the season. Select and partner exclusive designs are also offered in the collection. The range comprising of Rings, Earrings and Pendants in very avant-garde designs can be ordered wholesale directly from India where the jewelry in not represented by partners.

About Pinkcity Jewel House-

Pinkcity Jewel House is the jewelry division of Pinkcity Colorstones P. Ltd. – The group offers superior quality genuine gemstones and jewelry products to wholesalers and large retailers globally. While most local companies compete on price points, Pinkcity uniquely positions itself by providing a ‘no compromise’ quality at truly Asian prices.

Readers may learn more about Pinkcity thru its corporate website: http://www.pinkcityindia.com

For Product information, please visit: http://www.india-jewelry-source.com

Manuj Goyal

Managing Director

+1 (212) 655 9284

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Manuj Goyal
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