ATP to Exhibit its Latest Flash Products at Flash Memory Summit - World's First Platform for Exchanging Information on Current State of Flash Memory and its Applications

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ATP Electronics, a leading manufacturer of digital flash media products, will showcase its latest flash memory innovations at the Flash Memory Summit, the world’s first flash show designed for major players to exchange information on the latest trends and developments in the industry. The show will be held at the Wyndham San Jose Hotel in San Jose, CA from August 8-10. ATP will be displaying its array of highest quality and performance digital storage products, including the 150X 4GB ProMax CF, USB mobile solution combo products, as well as the world’s fastest ToughDrive and Petito.

ATP Electronics, a leading manufacturer of digital flash media products, will showcase its latest flash memory innovations at the Flash Memory Summit, the world’s first flash show designed for major players to exchange information on the latest trends and developments in the industry. The show will be held at the Wyndham San Jose Hotel in San Jose, CA from August 8-10. ATP will be displaying its array of highest quality and performance digital storage products, including the 150X 4GB ProMax CF, USB mobile solution combo products, as well as the world’s fastest ToughDrive and Petito.

“The Flash Memory Summit serves as an opportunistic platform for the distribution and exchange of knowledge in this important and growing market,” said Michael Plaksin, ATP’s Vice President of Flash Memory Sales. “This conference plays an important role and we are proud to be attending this show to continue to develop the awareness and practical applications of flash memory in today’s rapidly expanding market for both commercial and consumer uses.”

NAND flash market is expected to continue rising by various industry experts, driven mainly by the huge adoption of flash for storage capacity in digital cameras, MP3 players, wireless applications such as cell phones and PDAs, and other consumer electronic devices. One of ATP’s new addition to its professional flash cards series, the 150X 4GB ProMax CF, is specially designed to meet this growing demand and to maximize the performance of the latest digital SLR cameras and video camcorders such as the Nikon D2X, D2H, D200, D100, D70, the Canon EOS series SLR cameras such as 5D, 20D, 30D, etc., and JVC camcorders.

“Even with the flash market emerging rapidly, many challenges remain in the industry, such as the higher cost compared to disk on a per-byte basis,” said Jay Kramer, Flash Memory Summit Chairperson. “We are proud to present this opportunity for ATP and other key players in the flash world to trade ideas and perspectives, as well as to address challenges in designing flash-based systems.”

ATP’s advanced SIP (System-In-Package) technology fully encapsulates flash components inside the products and hence provides an extra protective layer to the components. ATP products are water and extreme temperature resistant, dustproof, shockproof and ESD (electrostatic discharge) proof.

ATP high performance product lineup includes the 150X ProMax SD, CF and miniSD, microSD, 200X USB 2.0 ToughDrive and Petito, and USB combo products. For more details on ATP flash products, please visit http://www.atpinc.com or email flash@atpinc.com.

Flash Memory Summit Information:

Location: Wyndham San Jose Hotel

San Jose, CA 95112

Date: August 8 - 10

Booth #: 3    

Show Press Contact:

Daphne Jang

Tel: (408) 732-5859

Fax: (408) 732-5055

Corporate Press Contact:

Daphne Jang

Tel: (408)-732-5859

Fax: (408)-732-5055

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Daphne Jang
ATP
408-732-5859
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