iAmplify and HarperCollins Partner for the Publishing Industry's First Digital Syndication Platform

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Free and paid audio and video content available to consumers.

iAmplify and HarperCollins Publishers today launched the Digital Media Café, a new audio and video content initiative from HarperCollins powered by the iAmplify proprietary syndication platform, a unique distribution and publishing system that allows content providers to syndicate content across the Web, extend their brand and create new revenue streams online. Consumers can stream and download author interviews and short form content to their computers and portable media devices such as iPods and cell phones at http://www.harpercollins.com as well as at http://www.iamplify.com and its third party syndication network.

“iAmplify is pioneering the trend of premium and paid downloadable media content in non-music genres,” Murray Hidary, co-founder and CEO of iAmplify said. “HarperCollins has a tremendous author base and access to rich content going well beyond the traditional book. The combination of iAmplify’s technology and syndication network coupled with HarperCollins’ publishing experience creates a powerful combination.”

Jane Friedman, CEO of HarperCollins, said: “Through iAmplify’s technology we can garner additional exposure for our authors and provide unique content directly to consumers in formats they demand. This furthers our goal of being a true 21st century publisher.”

The initial launch will include both free author interviews as well as paid programming at various price points for existing audio content. The launch list includes classics from the Caedmon collection, with short stories by John Cheever read by celebrities Blythe Danner, Peter Gallagher, Meryl Streep and more as well as WordTheatre productions read by celebrities such as Marcia Gay Harden, Bill Nighy and Jeff Goldblum. There will also be various short pieces from select authors, including Neil Gaiman and selections from children’s authors including the Berenstain Bears from Stan and Jan Berenstain. Ultimately, HarperCollins will launch an original short-format publishing program.

“We are moving towards a new distribution model where content is available to consumers on demand” Hidary added. “iAmplify provides digital content in any format and on any device -- not only to iPods, but also to laptops and cell phones -- that consumers can access digitally anytime, anywhere.”

About HarperCollins Publishers

HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

About iAmplify

iAmplify (pronounced: i-amp-li-fy), a leading publisher of premium digital media, is a Web-based syndication network, providing the tools and storefront for leading celebrities, experts and media companies to publish paid audio and video content over the Internet. The company sells exclusive content on its Web site, iAmplify.com, and via syndication to portals, aggregators and distributors.

iAmplify has exclusive rights to a large catalog of content in more than 30 content verticals including fitness, yoga, nutrition, relationships, spirituality, sports and more. Content is available for download to computer or any portable media device including iPods and cell phones; and is always available online in a personal library at http://www.iAmplify.com. Founded in 2004 by Internet pioneers Jack and Murray Hidary, iAmplify has offices in New York and Los Angeles.    


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