Lightning Labels Helps Candle Maker Enter New Markets

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The digital label printing service from Lightning Labels helps My Town Scents take on new markets.

Lightning Labels, the nation’s first all-digital label printer, is working with Massachusetts-based My Town Scents ( to expand their unique candle marketing concept. My Town Scents’ candles feature a beautiful watercolor painting of “my town” on their candle labels and an exclusive scent for each town.

The number of towns with an exclusive scented candle and watercolor label is growing rapidly as word of mouth is spreading throughout New England and beyond. The labels are critical to the growth of this concept, so My Town Scents needed to work with a label vendor who was quick and responsive. According to Jay Johnson, the founder of My Town Scents, “I work with Lightning Labels because they are so responsive to my needs. They are flexible, they can deal with small quantities, and their pricing is competitive.”

Lightning Labels specializes in printing custom labels and stickers for small and growing companies like My Town Scents. “Being all digital means that not only can we can turn around label orders very quickly, but we can do small quantities economically,” said Steve Smith, president of Lightning Labels. “In fact a company like My Town Scents is a perfect fit for us because they order small quantities of many different labels at the same time. That leverages the power of digital label printing.”

Quality is also very important to Jay Johnson. “The beautiful watercolor painting on the label sells the candle initially, but the quality of the candle itself gets the customer to order again.” That is why he uses only the finest quality materials such as a soy/paraffin wax blend in the production of his candles. This is another reason why he uses Lightning Labels, “I needed the watercolor paintings on these labels to look like they are hand painted on the candles, and the quality of the digital printing gives me that look.”

The two companies will continue to work together in coming months as My Town Scents adds more towns to its growing list.

About Lightning Labels

Lightning Labels ( is one of the nation’s leaders in digital label printing. Using only state of the art digital technology designed specifically for short run labels, they offer fast turnaround on custom labels for a variety of industries.


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Peter Renton
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