HealthMark Multimedia CD-ROM for Cancer Patients Exploring Complementary Therapies to be Featured at the UICC World Cancer Conference

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Susan Brink, DrPH, presented information on Complementary Cancer Care: Your Healing Plan™ at the UICC World Cancer Conference 2006. Eighty-three percent of cancer patients use complementary therapies to manage symptoms of cancer and side effects of conventional treatment. “Ideal” cancer care may integrate evidence-based complementary therapies with conventional care, but, for now, the burden of exploring options, weighing efficacy versus risks, and coordinating care between providers falls upon the patient.

Eighty-three percent of cancer patients use complementary therapies to manage symptoms of cancer and side effects of conventional treatment. “Ideal” cancer care may integrate evidence-based complementary therapies with conventional care, but, for now, the burden of exploring options, weighing efficacy versus risks, and coordinating care between providers falls upon the patient.

Dr. Brink was selected to present the formative evaluation results that led to the development of Complementary Cancer Care: Your Healing Plan™. The Complementary Cancer Care: Your Healing Plan™ CD-ROM serves as an interactive tool for cancer patients to integrate complementary care with their conventional treatment through goal setting and development of a personalized healing plan. Therapies were chosen based on the evidence for effectiveness in meeting goals that cancer patients have at various stages of their cancer journey (e.g., combat nausea, diminish anxiety, decrease fatigue). Formative evaluation with 37 cancer patients with varied diagnoses, ages 40-70, indicates that such an approach resulted in significant pre to post changes in knowledge, self-efficacy and skill in examining complementary therapies prior to use. These results indicate that it is possible to provide a multimedia product that functions as an interactive tool to help people with cancer learn about, explore and make decisions on the use of evidence-based complementary therapies. The complete product was demonstrated during the presentation. Complementary Cancer Care: Your Healing Plan™ is available for purchase at http://www.healthmarkmultimedia.com.

About HealthMark Multimedia:

HealthMark Multimedia provides creative technology approaches to meeting the information, self-care and decision needs of patients facing critical health care issues.

About the UICC World Cancer Conference 2006:

The International Union Against Cancer Conference was held July 8-12, 2006, in Washington, DC. The conference offered a unique opportunity to connect one of the most diverse international groups ever assembled. By combining its quadrennial International Cancer Congress with its triennial Conference for Global Cancer Control Organizations, in conjunction with the Centers for Disease Control and Prevention’s 2006 Cancer Partners Summit, UICC brought together cancer scientists and researchers, governmental agencies, the medical community, and public health organizations in an unparalleled opportunity to enhance the global fight against cancer. By bringing together scientists, the medical community, and public health practitioners, the Congress will translate groundbreaking research into health care practices that work to fight cancer in diverse communities worldwide.

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Susan Brink
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