A New Island for Internet Marketers

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The Tuesday Island experiment seeks to determine if it is possible for an online company to grow with no initial advertising budget.

The online travel market has a new entrant, taking on competitors like never before.

Tuesday Island is the newest hotel accommodation site to enter this market. And while its competitors are spending between $10,000 and $500,000 per month on search engine marketing, Tuesday Island has no initial advertising budget.

Created by e-channel in an affiliate partnership with OctopusTravel, Tuesday Island is a real life experiment in Search Engine Marketing. The purpose of Tuesday Island: to determine if it is possible for a website to grow with no initial advertising budget.

To date, $80,000 has been allocated to the website: $45,000 for web development and $35,000 for search engine optimisation over the next two years. Using $130 of Google promotional credits, Tuesday Island’s Search Engine Marketing Strategy was set up. Any revenue generated from the site will be reinvested into the site’s Search Engine Marketing strategy. Google Adsense will also be used to create additional funds.

The site has been up and available on the web since May 1 2006. So far, Tuesday Island has made $22 profit.

Each month, e-channel will publish progress reports on Tuesday Island, including a full financial run-down, search engine marketing strategy and reporting. For more information, go to http://www.tuesdayisland.com/experiment/, or contact Frank Grasso at e-channel.

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Frank Grasso
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