Demand for Quinceañera Dresses to Increase with Release of Movie

New York, NY (PRWEB) August 4, 2006

The popularity of the Hispanic tradition of celebrating a girl’s 15th birthday with an elaborate celebration of her transition from childhood into womanhood, a quinceañera, is fueling demand for ball gowns and fancy accessories. This year more than 400,000 Latinas in the United States will turn 15, and the interest in these celebrations is expected to increase dramatically in response to the August 4 release of the movie “Quinceanera.” In anticipation of a heightened demand for quinceañera dresses, PromGirl, an online retailer that supplies formal wear to women and teens, has recently added of an extensive line of quinceañera dresses to their online store.

The all-day quinceañera celebration often begins with a special Mass and ends with a dinner party that can rival a wedding reception. The birthday girl wears a formal dress and is attended by a court of her friends. Her accessories may include a tiara, scepter and special jewelry.

David Wilkenfeld, President of Prom Girl noted that “the quinceañera is a major event in a young girl’s life and having the perfect dress for this special birthday celebration is very important to her. Here at Prom Girl we make the shopping easy by offering hundreds of styles that flatter every figure and fit sizes from 2 to 32.”

Planning for the quinceañera often takes months of shopping and selecting dresses, formal accessories and decorations. PromGirl with its broad offering of formal dresses in a variety of sizes from petite to plus, offers girls shopping for themselves and their court an opportunity to select dresses from leading manufacturers in the privacy of their own home. PromGirl simplifies shopping for the special dress for this once-in-a-lifetime celebration.

About PromGirl Inc.:

PromGirl Inc. (http://www.promgirl.com) is a formal wear retailer catering to the large teen market. PromGirl features fashions specifically for teens’ special occasions like Homecoming, Graduation, Sweet 16 and Quinceañera. Shoppers at PromGirl Inc. find the latest fashions delivered directly from the industry’s leading manufacturers including Faviana, Kitty, La Femme, Niki/Zum Zum, Tiffany Designs, and Xcite. PromGirl is also known for its Design Your Own Dress program. Established in 1998 by David Wilkenfeld, PromGirl has become a leading online formal wear retailer, and is expanding offline into a new 2,000 sq. ft. storefront location in Middletown, Delaware.

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