Minneapolis, MN (PRWEB) August 7, 2006
M. A. Richards and Company, LLC introduces an online integrated marketing solution for use by any size organization that desires improved results in marketing its products, services, events, or causes. This solution is based on internet broadcast technology that facilitates interactive multi-media communication over the internet. Each online integrated marketing solution is uniquely designed, produced, and delivered online for the client. Most importantly, the internet broadcast message is designed to more effectively capture and hold the attention of the recipient such that the marketing objective can be met.
WHAT IS INTERNET BROADCAST TECHNOLOGY?
Internet broadcast technology is digital media marketing communication over the internet. The internet broadcast message (the “broadcast”) uses a combination of the human voice, music, sound clips, graphics, digital images, banners and motion. This use of multiple forms of communication impacts the senses in a way that more effectively captures the attention of the recipient so the message is heard and understood.
A broadcast is accessed like a website but is not a website. When accessed on the internet, it does not download into a computer’s hard drive and is not subject to viruses. With broadband internet service, it begins playing for the recipient with little or no delay.
A broadcast can enhance the effectiveness of a website. For example, it can act as a pre-sales tool to more effectively sell the prospect on the business, its product or service, and then link the prospect to the client’s website. Alternatively, the broadcast can be embedded in the website itself.
Other features that enhance an internet broadcast marketing message include:
- Interactive two-way communication
- Pass-Along-To-A-Friend feature with automatic delivery of a personalized greeting
- RSS syndicated news that is written, as needed, by the client
- Frequently asked questions (FAQ) section that is readily updated as needed
- Easy linkage to websites and other printable pdf format documents
- Client tutorials to provide customers with multi-media training, technical support, or how-to instructions
WHAT DIFFERENCE CAN INTERNET BROADCAST TECHNOLOGY MAKE?
Current clients have reported:
- Increased sales
- Easier entry into hard-to-access prospects
- Increased credibility for small businesses
For details and internet broadcast examples, please see http://www.broadcastmarketing.org.
ABOUT THE COMPANY
Since its start in early 2004, M. A. Richards and Company, LLC has been developing and marketing products and services that can improve business success. The company also provides small business online assistance.