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WhiteFence Launches the Home Services Guide to Educate Consumers on the World of Essential Home Services

Today, WhiteFence, a leading one-stop comparison shopping marketplace for essential home services, officially launched its Home Services Guide, a consumer-centric blog (http://www.whitefence.typepad.com) that will focus on news and updates of essential home services available for sale through WhiteFence.

Houston, TX (PRWEB) August 7, 2006 -- Today, WhiteFence, a leading one-stop comparison shopping marketplace for essential home services, officially launched its Home Services Guide, a consumer-centric blog (http://www.whitefence.typepad.com) that will focus on news and updates of essential home services available for sale through WhiteFence. Because the guide has multiple contributors that collectively have more than 50 years experience in the industry, the posts will contain useful insight into service providers across the nation.

Consumers can find out news about phone providers, Internet providers and cable and satellite TV providers. Additionally, the writers will highlight money-saving tips and offers available through WhiteFence. The blog will feature a section on moving tips to aid the more than 40 million people moving each year. Consumers can expect to see an average of 25 posts published each week.

“With the Home Services Guide, we hope to aid all those using our service,” said Arthur Maxwell, CEO of WhiteFence. “We will provide news and insights about our providers and the industries in general. The blog will be an up-to-date source for anything and everything that’s essential home service-related.”

WhiteFence users can choose from a wide variety of national service providers, including AT&T, Verizon, BellSouth, Comcast Cable, Time Warner Cable, Embarq (TM), Charter Communications, EarthLink®, DISH Network and DIRECTV.

WhiteFence is an Internet Capital Group (NASDAQ: ICGE - News) partner company.

About WhiteFence
WhiteFence is a leading one-stop comparison shopping marketplace that helps consumers compare and order essential home services such as electricity, gas, phone, cable and satellite TV, high-speed Internet, change of address, newspapers, insurance and banking. WhiteFence’s proprietary transaction engine makes it easy for the more than 20 million U.S. households that move annually, as well as all consumers just looking to switch services, to find the best deals and conveniently set up their home services in minutes.

WhiteFence is headquartered in Houston, Texas. For more information, please visit http://www.WhiteFence.com.

About Internet Capital Group
Internet Capital Group (http://www.internetcapital.com) owns and builds Internet software companies that drive business productivity and reduce transaction costs between firms. Founded in 1996, ICG devotes its expertise and capital to maximizing the success of these platform companies that are delivering on-demand software and service applications to customers worldwide.

Safe Harbor Statement under Private Securities Litigation Reform Act of 1995
The statements contained in this press release that are not historical facts are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future performance of our partner companies, acquisitions or dispositions of interests in partner companies, the effect of economic conditions generally, capital spending by customers and development of the e-commerce and information technology markets, and uncertainties detailed in the Company's filings with the Securities and Exchange Commission. These and other factors may cause actual results to differ materially from those projected.

Public Relations Contact
Karl Trollinger
Vice President, Marketing
713.663.0154 Tel
713.839.0165 Fax

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CONTACT INFORMATION
Stephanie Pertuit
WHITEFENCE
225-933-2467
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