Turbulence Shakes It Up Again, Creative On Demand Director Leaves to Join Miami Ad Shop

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Turbulence shakes it up again; Julio Rodriguez exits Creative On Demand to join Miami hot shop Turbulence. Julio Rodriguez, who until recently was the Director of Brand Management spearheading the Volkswagen of America account at Hispanic agency Creative On Demand, will join Miami-based creative shop Turbulence this month when it moves into its new offices.

Julio Rodriguez, who until recently was the Director of Brand Management spearheading the Volkswagen of America account at Hispanic agency Creative On Demand, will join Miami-based creative shop Turbulence this month when it moves into its new offices.

“What intrigued me about Turbulence is how they have created a truly hybrid agency. Like many from the new wave of shops, they’ve abandoned the traditional agency model for something more organic, but they’ve also added a multicultural element, with staff on the leading edge of pop culture trends who are able to connect with different segments of today’s consumers. They have managed to leverage Miami’s growing creative talent pool and incorporated people with all of kinds of backgrounds, from packaging and web design to cross-cultural marketing,” Rodriguez commented.

“Whether it’s identifying opportunistic spaces or ideas that transcend mediums, Turbulence does whatever it takes to make a brand move in the marketplace. With Julio’s experience working with iconic brands like Volkswagen, Burger King, MTV Networks and M&M/Mars, he will add another dimension to our unique approach of brand building,” says José Reyes, partner and creative director of the shop. “Plus, he’s just as fearless as we are.”

After little more than a year, the agency has won numerous awards and built a track record for building brands from the inside out, like The SunPost, a Florida-based newspaper similar to the New York Post, which Turbulence completely overhauled, redesigning the newspaper’s layout and even pitching buzz-worthy stories on Miami’s notorious nightlife.

As Director of Brand Management, a newly created position at the agency, Julio will work side-by-side with agency president Tom Moleta, identifying new business opportunities and managing brand activity for the agency’s roster of clients. “I’m certainly looking forward to it. He’s bringing the fresh energy and experience we need to continue building creative solutions for our clients,” echoes Tom.

“They’ve assembled a very talented group of people from great agencies like TBWAChiatDay, Zubi Advertising and Crispin, Porter + Bogusky. Their drive and enthusiasm is infectious. I’m ready to hit the ground running,” says Rodriguez.

About Turbulence

Founded in January 2005, Turbulence is a strategic and creative agency, focused and committed to developing breakthrough ideas and solutions to shake things up and move brands to a better place within their business category. The agency has emerged as one of the hottest and fastest growing shops in the Southeast, known for its focus on culture, creativity and ability to change the way people feel, think and act. Turbulence’s clients include The Collection, Miami City Ballet, Humana Healthcare, The SunPost, Benihana, Doraku Sushi, Ocean Drive Magazine, Euphoria Water, Food and Drug Administration and pro bono work for HELP, Inc. and Suited for Success.

For more information, please contact Turbulence Advertising on 305.892.7190 or visit http://www.turbulenceadvertising.com.

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