Travel Nurse Company Medical Solutions Introduces New Brand, Website

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Travel Nursing Company Medical Solutions introduces a new brand strategy involving a new tagline to address both of their customer bases, travel nurses and hospitals, a new brand theme to drive their marketing approach to their healthcare professionals, and a recently updated website with more functionality.

Medical Solutions, Inc., an Omaha, Nebraska based travel nurse staffing company, is building on the company’s vision of providing healthcare facilities nationwide with the best healthcare professionals by solidifying their brand and repositioning themselves in the market.

Medical Solutions new brand strategy is a three-pronged approach involving a new tagline to address both of their customer bases, travel nurses and hospitals, a new brand theme to drive their marketing approach to their healthcare professionals, and a recently updated website with more functionality.

Since 1997, Medical Solutions has been on the leading edge of the travel nursing industry. During that time, they have committed themselves to taking an innovative approach to customer service by offering their travel nurses and allied health professionals Customized Compensation Packages and personally dedicated Recruiters.

“It’s important that we have the flexibility to meet all our travelers’ needs because all travelers require something different. We work extremely hard to ensure they are comfortable on their assignment so they can focus on providing great patient care,” said Craig Meier, Medical Solutions Manager of Recruiting.

Medical Solutions' new tagline, “Your Traveling Healthcare Partner” is a message that conveys their role as both a provider of outstanding healthcare professionals to hospitals, while at the same time embracing their position as a company nurses and allied health professionals can trust and feel comfortable working with as career partners.

The company’s new ‘go’ theme, directed at their healthcare professionals, represents their mission of taking nurses where they want to be. Both literally and symbolically, the “go” theme will steer Medical Solutions' marketing efforts going forward.

“The travel nursing industry is all about taking people places. Whether it’s the chance to work in some exciting location they’ve always dreamt of going or taking their career to new levels of knowledge and excellence, it all comes back to taking people where they want to go. We wanted a brand that would embody that,” said Jeff Long, Medical Solutions Marketing Specialist.

Coinciding with Medical Solutions' new brand launch is the debut of their recently redesigned website, MedicalSolutions.com. The new site design is driven by the “go” theme and Medical Solutions’ position as the traveling healthcare partner. The new site is more functional and has more user-friendly features, as well as highlights all of Medical Solutions' traveler-centered benefits.

As a whole, the new brand, tagline, and redesigned website embodies Medical Solutions' promise to their customers and communicates what customers can expect from Medical Solutions going forward.

In conjunction with the new brand launch and marketing strategy, Medical Solutions is also promoting a Referral Rewards Contest to help address a nationwide nursing shortage. The nursing shortage is substantial and expected to worsen over the next decade. The effect this has on the healthcare industry spans several fronts, including safety, overcrowding and access to care. As a healthcare staffing company, Medical Solutions believes that by staffing travel nursing jobs, they have an important role to play in addressing the issues caused by the nursing shortage.

The contest, running from June 1, 2006 to September 30, 2006, awards the winner a $5,000 credit with Cruise Planners Travel Agency. The winner is the healthcare provider with the most referrals working for Medical Solutions for at least 30 days during the contest period.

In addition to the first place prize, Medical Solutions will also award $1,000 to the nurse with the second most referrals and a 2GB iPod® nano to the nurse with the third most referrals. Details about the Referral Rewards Contest can be found on the Medical Solutions website MedicalSolutions.com.

About Medical Solutions, Inc.: Medical Solutions, Inc. is a JCAHO certified travel nurse and allied healthcare staffing company. Its focus is to provide excellent patient care by meeting the urgent and short-term staffing needs of its clients by providing highly skilled nurses and technologists from its nationwide network of travelers. Medical Solutions provides travelers to more than 420 client hospitals in over 46 states and is one of the fastest growing companies in its industry. Visit MedicalSolutions.com to learn more.

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