Salt Lake City, UT (PRWEB) August 8, 2006
Vertster.com, a leading provider of scientific website optimization software, today announced the immediate availability of CEO Scott Miller’s new book about site testing and optimization. The announcement is being made in conjunction with Miller’s fourth consecutive speaking appearance at the Search Engine Strategies Conference in San Jose, CA.
“The ConversionLab.com- How to Experiment Your Way to Increased Web Sales with Split Test and Taguchi Optimization” is available for immediate electronic purchase and download at the official website: http://www.conversionlab.com/
This is the first book ever written on the blossoming practice of scientific website conversion optimization. Testing and optimizing the sales effectiveness of websites has gained traction in recent months as media costs online have continued to skyrocket. Author Scott Miller explains, “the reasons for this are simple: a website with a higher sales conversion rate means increased sales without spending additional money on advertising. It can be a huge competitive advantage.”
This book goes beyond best practices, by providing many specific examples from some of the 2,500 tests Miller oversaw in the last year of testing at Vertster.com. It also provides the first comprehensive overview of Multivariate Testing and use of the Taguchi approach to site optimization.
Tom Donehower, founder of e-commerce pioneer Blue Lava Group, had this to say after reading the book:
“Finally -- A book that demystifies the complex world of multivariate testing and Taguchi Optimization. Chock full of real world examples, Miller’s book is to the point with deep insight that goes straight to the bottom line. If you’re looking to increase conversion, this one should be on your shelf.”
Mr. Miller joins a long list of Search Engine Strategies Speakers who have written books on various online marketing topics, including Andrew Goodman, Shari Thurow, Dan Thies and Bryan Eisenberg
Vertster.com provides a proprietary hosted marketing application that can increase the effectiveness of any website by 50% or more. The software uses powerful statistical algorithms to vary the design of web pages and determine an optimal combination of text, images, colors, or other elements to maximize sales. Vertster features an easy to understand interface, and can be used with any site, without impacting natural search engine rankings.
About Scott Miller:
Scott Miller is the CEO and Founder of Vertster.com, a leading provider of multivariate and split testing solutions. He has been running conversion experiments since 1999 and has been directly involved in the completion of thousands of experiments.
In the previous year alone, Scott has overseen the completion of over 2,500 experiments. His newly released book “The ConversionLab.com” details some of the specific lessons learned across the many optimizations his firm has completed.
Scott is a regular speaker at the leading online marketing conference series Search Engine Strategies, and has been a guest speaker and contributor to MarketingExperiments.com Journal and seminar series.