Returns to San Jose Search Engine Strategies to Speak About Site Testing and Optimization

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CEO Scott Miller will pinpoint optimization tactics yielding a 20%-200% increase in web sales and lead generation at the Search Engine Strategies Conference in San Jose., a leading provider of scientific website optimization software, today announced that CEO Scott Miller will speak in a session on “Landing Page Testing and Tuning,” during the 2006 edition of the Search Engine Strategies Conference in San Jose California. The presentation will highlight several examples of specific optimization projects, packed with numerous tips and pointers on how to increase website effectiveness. This is the fourth consecutive conference Mr. Miller has been invited to participate in.

The Search Engine Strategies Conference spans four days, starting on August 7 and wrapping up on August 11, and is widely considered the premier event on search engine marketing in the world.

Unlike many conferences, Search Engine Strategies awards speaking placements based on merit, not who is willing to pay the most. Mr. Miller was hand picked to participate by conference organizer Danny Sullivan. The “four star rated” discussion of landing page design will be held Tuesday, August 8 at 11:15 AM, at the San Jose Marriot.

“Search Engine Strategies is one of the premier events in online marketing, and I look forward to participating in this session,” said Miller. “Having the opportunity to share some of what we’ve learned and some of the tactics we’ve used always gets people excited. The fact that we present actual business case examples makes it very real.”

About provides a proprietary hosted marketing application that can increase the effectiveness of any website by 50% or more. The software uses powerful statistical algorithms to vary the design of web pages and determine an optimal combination of text, images, colors, or other elements to maximize sales. Vertster features an easy to understand interface, and can be used with any site, without impacting natural search engine rankings.

About Scott Miller:

Scott Miller is the CEO and Founder of, a leading provider of multivariate and split testing solutions. He has been running conversion experiments since 1999 and has been directly involved in the completion of thousands of experiments.

In the previous year alone, Scott has overseen the completion of over 2500 experiments. His newly released book “The” details some of the specific lessons learned across the many optimizations his firm has completed.

Scott is a regular speaker at the leading online marketing conference series Search Engine Strategies, and has been a guest speaker and contributor to Journal and seminar series.


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