Clients Demand Outstanding Design but is This the Right Approach?

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Recent studies show Interent users only scan web pages and do not reading them thoroughly.

Right approach or not, website owners say design comes first. 9th sphere, a leading web design and development company in Toronto, Canada, regularly observes this attitude in its clients.

Clients commonly focus on design first, with everything else coming in second. After almost a decade of web design experience, 9th sphere has found that clients will prioritize their website development as follows: Design or the look and feel of a website are always grouped together and are placed in first priority. Layout, which refers to navigation and user-friendliness, is second. The quality of content, and the way it reads on the site, is third. Browser compatibility, technical components and features, which all fall under functionality, comes in last.

Granted each client has particular goals and objectives, however client's commonly demand outstanding design.

But are website owners correct in this preference? According to a 2006 article in Adobe Motion Design Center, studies show that users will only scan web pages, not reading them thoroughly. Based on web users' behavioral tests, on average, users leave a website after 1 minute and 49 seconds, if their needs are not met.

It's no secret that design needs to be eye catching in order for a user to stay on a website. There is a need for compelling visuals to motivate a user to read and further review a website. Design has the opportunity to convince an audience of a website's legitimacy in offering timely, accurate, and useful information.

In a survey conducted by Stanford Persuasive Technology Lab, 46.1% of 2,684 respondents measured a company’s credibility based on its website’s look and feel.

According to 9th sphere, there is no question that design is important, it’s the first element that registers with a website visitor, but it is not only about design. All components of a website, design -- layout -- content -- functionality, all need to work well together and are equally important in order to achieve desired objectives and overall websites success.

In order to accomplish this proper balance, hiring the right website design company is key - one with a skilled team of designers, programmers, copywriters, and marketers. The team work between client and web design firm needs to be strong. And a well tailored strategy with a clear process.

Established in 1997, 9th sphere, is an award winning Toronto web design and development company that works with a spectrum of small and multi-national companies, integrating top-notch web technologies and custom-fit solutions to achieve desired objectives.


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Ezra Silverton
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