AdMonsters to Host Second Annual Agency Day Event Aims to Bridge the Gap Between Agency and Publisher Ad Operations Teams

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AdMonsters’ Agency Day aims to join operationally-savvy creative professionals, planners and buyers from agencies and direct advertisers with leaders in online ad operations, to discuss industry best practices, develop strategies for increasing the profitability of online media, and accelerate the overall share of online ad spend.

AdMonsters, a privately held professional association for ad operations professionals worldwide, today announced Agency Day US II to be held on September 27, 2006 at the 3XSQ Conference Center, New York, NY. AdMonsters’ Agency Day will bring together 40 to 50 of the most experienced leaders in online ad operations, from the top online publishers and agencies, in a unique round table discussion format. Attendance is open exclusively to individuals employed by online media publishing companies, portals, and agencies whose roles focus on online advertising operations and advertising technology.

“AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology,” said Bowen Dwelle, president and chief executive officer of AdMonsters. “With the successful launch of Agency Day last year, we expanded our unique peer-to-peer best practices forum to include ad operations and technology professionals from advertising agencies as well as publishers.”

AdMonsters’ Agency Day aims to join operationally-savvy creative professionals, planners and buyers from agencies and direct advertisers with leaders in online ad operations, to discuss industry best practices, develop strategies for increasing the profitability of online media, and accelerate the overall share of online ad spend. The agenda for Agency Day US II is comprised of attendee-led sessions on a wide variety of ad operations and technology topics including ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

Dwelle commented, “As the online media industry matures and moves into a phase of renewed growth, there is much to be gained by building stronger ties and closer working relationships amongst operations staff not only within online publishers, but also between publishers, agencies, and advertisers. To foster these relationships, and build on the strength of the unique AdMonsters community, we plan to host four Agency Day events in conjunction with our bi-annual conferences in Europe and North America.”

AdMonster’s inaugural Agency Day event, held in 2005, attracted representatives from a broad range of agencies, including Avenue A / Razorfish, Horizon, OMD Digital, Organic, and Starcom IP, as well as many publishers, including AOL-TimeWarner, AtomShockwave, AutoTrader.com, CNET Networks, Cox Newspapers, Inc., Discovery.com, Edmunds, Fox Interactive Media, IGN Entertainment, Knight-Ridder Digital, Lexico (Dictionary.com), Shopping.com, Turner Broadcasting, Univision Online, USA Today, WeatherBug, and Yahoo!

Agency Day II is expected to attract even more agency ad operations leaders as well as a full complement of publisher representatives. For more information and to register for this event, please visit: http://www.admonsters.org.

Note: Agency Day US II will be held in conjunction with Mediapost's OMMA East Conference and Expo, which is to be held in New York, September 25-26, 2006.

About AdMonsters

Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology.

AdMonsters provides a unique forum for ad operations professionals to communicate, collaborate, socialize, network, and identify best practices. AdMonsters’ bi-annual conferences focus primarily on topics such as ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards and are considered to be essential by professionals in the field.

With more than 200 members worldwide, AdMonsters membership now includes most of the top-tier online media publishers in the U.S, and many in Europe. AdMonsters is the only forum dedicated to senior leaders and decision makers in ad technology and ad operations. AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members. For more information please visit: http://www.admonsters.org.

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