TargetX Offers Workshop to Help Colleges Win the Recruiting Revolution

Share Article

Student recruiting and higher education marketing are in the throes of a revolution, thanks to the demands of the Millennial generation and their parents. An intensive one-day workshop will focus on practical strategies for succeeding in the era of "Recruiting 2.0."

There's been a dramatic change in how students learn about colleges, requiring a revolutionary change in the way colleges communicate with students. To help the nation's schools adjust, interactive recruiting firm TargetX is hosting a one-day workshop on "The Recruiting Revolution."

The workshop will run from 8 a.m. to 5 p.m. on Thursday, September 21, in Philadelphia's Independence Visitor Center. It will bring together some of the leading authorities on college recruiting and marketing, including experts on communicating with today's Web-savvy Millennial generation.

"We're in the middle of a fundamental shift in how students seek out information on colleges and decide on their school of choice," says TargetX CEO Brian Wm. Niles, who will be one of the presenters. "As a result, colleges have to communicate earlier, be more interactive, more distinctive, more candid, more inclusive of parents and more respectful of cultural differences."

The workshop is designed for college admissions, marketing and enrollment managers, and will focus on practical strategies for succeeding in a new era -- what Niles calls "Recruiting 2.0."

Workshop sessions will include:

  • An Introduction to Recruiting 2.0: Trends You Need to Know
  • A Revolution Requires Revolutionary Strategies
  • The Evolution of Publications in an Electronic World
  • Find and Tell Your Unique College Story
  • Recruit, Serve and Retain a Culturally Diverse Campus
  • Electronic Recruiting Revisited: Updated Best Practices
  • Create and Stage Better Campus Experiences

In addition to Niles, presenters will include Catherine Cook, CEO and co-founder of Miller/Cook & Associates; Bob Johnson, President of Bob Johnson Consulting and editor of "Your Higher Education Marketing Newsletter"; Peter Vogel, founder and Managing Director of CulturePrep; and Jeff Kallay, newly appointed Experience Evangelist at TargetX and the former Director of Breakthrough Thinking at Mindpower Inc.

For more information on the student-recruiting workshop, call 877-715-7474 or visit:

About TargetX

TargetX is the leading provider of interactive recruiting solutions to higher education, helping colleges lower their costs and strengthen their connections with prospective students ( The company offers communications planning, creative services and proprietary technology to such clients as Columbia University, the University of Miami, Drexel University, Rochester Institute of Technology, the University of Oregon and Ohio State University.

TargetX has also developed a reputation in higher education for objective and reliable counsel. The company offers a popular series of one-day workshops and online seminars for admissions and marketing officers, provides presentations at dozens of conferences and seminars around the country, produces a weekly online newsletter containing tips and trends for college recruiters and marketers, and generates the only podcast devoted to student recruiting and college marketing.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ray Ulmer
Email >
Visit website