Ellio’s Pizza Adds Sponsors for Rock Star Challenge Teen Music Competition

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Ellio’s Rock Star Challenge (http://www.elliosrockstar.com), the hottest teen music competition ever to hit the Internet, has signed on Gibson Guitars and Klipsch Audio Systems as contest sponsors.

Ellio’s Rock Star Challenge (http://www.elliosrockstar.com), the hottest teen music competition ever to hit the Internet, has signed on Gibson Guitars and Klipsch Audio Systems as contest sponsors. This online battle of the bands gives individual teens and teen bands unprecedented exposure to kids nationwide and DJs in top music markets. Plus, the winner will be awarded a three-day recording session with a music producer approved by Octone Records.

Ellio’s, the maker of delicious frozen pizzas for more than 40 years, kicked off the Internet-based Ellio’s Rock Star Challenge with a pre-launch in June. “Everyone between 13 and 20 years old -- from garage bands to individual musicians -- have begun pre-registering on elliosrockstar.com,” said Susan Pilcher, Ellio’s brand manager. When music fans visit the site between August 1 and September 30, they will be able to view the contestants’ profiles and post their comments about the musicians’ songs. Then, from October 1 through January 31, fans can help choose Ellio’s Rock Star by voting for their favorite songs. The top five musicians with the most votes will advance to a final round, where members of Flyleaf, one 2006’s hottest new bands, will choose the grand prize winner.

Music fans that comment or vote online will automatically be entered into a sweepstakes for an opportunity to win a Gibson Less Paul Studio Guitar, Klipsch iGroove Stereo Systems, 30GB Apple iPods, iTunes gift certificates, and coupons for a free Ellio’s Microwave Cheese Pizza.

While today’s teens have grown up loving Ellio’s unique sauce and end-to-end toppings, the launch of Ellio’s New Microwave Cheese Pizza makes it even easier for teen musicians and music fans to have a quality snack during practices or while listening to their favorite tunes. Pilcher added that the new Ellio’s Microwave Cheese Pizza is a perfect fit with the teen lifestyle. “Teens want to spend their time listening to music and having fun, not on food preparation. Popping an Ellio’s Pizza into the microwave is a simple and convenient way to get a delicious snack by a brand they know and love.”

The Ellio’s Rock Star Challenge delivers on three of teens' biggest passions: music, the Internet, and pizza. This online contest gives teens the opportunity to showcase their talent, listen to MP3s, cast votes for the next Ellio’s Rock Star, and win prizes.

About McCain Foods:

McCain Foods Limited is a privately owned Canadian multinational manufacturer of frozen and non-frozen food products with more than 55 plant operations on six continents and annual sales of more than C$5.6 billion. McCain Foods is the world’s largest producer of French fries and potato specialties, and a manufacturer of pizza, appetizers and snack foods, vegetables, juices and beverages, entrees, oven meals, desserts and other quality products.

McCain Foods USA Inc., the United States subsidiary of McCain Foods Limited, has four major potato-processing facilities and six other manufacturing operations in seven states.

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Jennifer Pastore
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