Wilkes Barre, PA (PRWEB) August 8, 2006
Wilkes-Barre, PA (PRWEB) August 8, 2006 -- Pepperjam, the industry’s leading full-service internet marketing agency, announced today that company President & CEO, Kristopher B. Jones, will speak on the issue of Search Arbitrage at Search-Engine Strategies – San Jose. In addition to Jones and other leading search experts, the panel will include a top executive from Google. This panel has emerged as one of the most anticipated educational sessions at SES in light of Google’s most recent changes to its Google Adwords search algorithm.
Kristopher B. Jones, President & CEO of Pepperjam commented, “The issue of search arbitrage is at the forefront of the search-engine and affiliate marketing industry due to Google’s most recent change to its Google Adwords search algorithm. This recent algorithm update attempts to place a rating system on advertiser’s landing pages. Google should be commended for taking action against gross examples of search arbitrage, such as when search marketers do nothing more than re-circulate Google Adsense or Yahoo Publisher ads. However, Google’s new paid search algorithm results in what appears to be an excessive number of false positives. For instance, thousands of advertising experts, including sophisticated affiliate marketers, online media planners and comparison shopping arbitragers have been unjustly affected by the changes. Google’s automated landing page evaluation has resulted in these advertisers paying as much as ten dollars for a click that may cost fifteen cents to another advertiser.”
Kristopher B. Jones will speak on August 8, 2006 at 10:45am – 12:00pm during a session entitled, “Search Arbitrage Issues.” Search arbitrage is a long-time tactic getting new attention. In the most egregious situation, search arbitrage exists when an advertiser makes money by spending less on search ads designed to attract traffic than they earn from carrying other search and contextual ads on their own web pages. In other situations, sophisticated affiliate marketers and comparison shopping websites, including Shopping.com, Shopzilla, and Pepperjam.com, purchase search ads to attract targeted traffic and intentionally send that traffic through carefully constructed, high-converting landing pages.
Search-Engine Strategies is taking place August 7-10, 2006 in San Jose, CA. To learn more please visit http://www.searchenginestrategies.com/sew/summer06.
Founded in 1999 by well-known internet marketing expert Kristopher B. Jones, Pepperjam is a leading full-service internet marketing agency offering a range of professional search-engine marketing, affiliate marketing, and media planning and management services. pepperjamSEARCH, the SEM Agency Division of Pepperjam, is one of only about 25 Companies in the United States recognized as a Google Adwords Qualified Company. Pepperjam offers a dedicated team of certified Google Advertising Professionals and Yahoo Search Marketing Ambassadors, along with advanced, proprietary search analytics and management software called Searchalytics to deliver a robust, ROI driven, search-engine marketing management solution.
Most recently, Pepperjam launched the internet’s first comparison shopping blog, which provides users with an integrated shopping and blogging (Shopping + Blogging = Shogging) experience. Advertisers should visit http://www.pepperjam.com to learn more.
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