Celebrity Swag Company Launches with Boutique Matchmaking Services

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Swag Is Good joins the gifting industry with an exclusive match-making service for merchants and celebrities -- launching full throttle in September of 2006, Swag Is Good will be the first company to offer Swag to celebrities every week, all year round, helping Merchants with products to promote the freedom to do so on their own time lines while targeting their demographic of choice.

Swag Is Good joins the gifting industry with an exclusive match-making service for merchants and celebrities -- launching full throttle in September of 2006, Swag Is Good will be the first company to offer Swag to celebrities every week, all year round, helping Merchants with products to promote the freedom to do so on their own time lines while targeting their demographic of choice.

Swag IS Good when celebrities can select the swag that they want, when they want it! Merchants with products to promote get their products into the hands of celebrity trend-setters for a fraction of the traditional cost of including their products in an awards show basket, event gift-bag or gifting room/ merchant lounges.

Entrepreneur and former celebrity personal assistant, Cathy Stanley saw a need for streamlining these two factions. Her unique perspective on the celebrity experience makes her particularly sensitive to the privacy needs of high-profile Celebrities, many of whom don’t always want to traipse through hectic gifting lounges where they are obligated to pose for pictures. In addition, as a small business owner in one of her other ventures, Cathy has reaped the publicity benefits of having a celebrity clientele.

Traditionally for retailers, getting their product into a yearly awards show basket can cost upwards of $10,000 to $35,000 plus the product. These baskets are surely sought after but they are also more times than not, given to an employee, re-gifted or simply not used….therefore a gigantic waste of money, energy and product. Similarly, setting up a gift booth at another awards show to hock their wares can be very expensive, sometimes between $10,000 and $20,000 a show/event, not to mention randomly giving away free merchandise to whichever celebrities happen to come backstage to the gifting room. In other words … retailers have no choice whom will get their product. Swag is Good offers merchants the chance to submit a “wish list” of the types of celebrities they would most benefit from having their product placed with.

Swag Is Good reports 100% enthusiastic excitement from the celebrities who are signing up and intense interest from merchants with products to promote...now...the invitations go out and the match-making begins. Keep your eyes open for the hottest new company in the Gifting Industry.

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Cathy Stanley
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