Whetstone Edge Partners Speak On Building Customer Equity at IBM Conference

IBM has invited The Whetstone Edge, LLC partners to speak to their worldwide customer base at an upcoming conference. According to IBM, their customers a looking for leading edge ways to enhance the customer experience and thereby deepening customer loyalty. Whetstone Edge partners will share their insights in two sessions: “The Customer Experience and Profitability,” and “Aligning Corporate Strategies to Build Customer Equity.”

Pleasant Hill, CA (PRWEB) August 9, 2006 -- The Whetstone Edge, LLC, a customer-centric consulting firm announces that Managing Partner, John I. Todor, Ph.D. and Senior Partner, William D. Todor, Ph.D. have been invited to speak at IBM’s Information On Demand Conference in Anaheim, California, October 15-20, 2006. Both partners will be presenting sessions in the Business Leadership Program.

John I. Todor will be presenting a seminar on “The Customer Experience and Profitability.” He will be joined on the podium by Robert T. Stacey, CEO of the Association for the Advancement of Relationship Marketing.

This session addresses how the customer experience determines whether or not customers are profitable and loyal. John Todor makes the point that “customers exhibit a split personality when making purchase decisions. When they purchase commodities they take an indifferent stance that focus on price and convenience. Indifferent customers are inherently not loyal. In contrast, when the customer experience is emotionally and psychologically engaging, customers become less price focused, more committed and they value the relationship.” This seminar discusses the psychological principles involved in delivering engaging customer experiences as well as business strategies to put these principles into action.

William Todor will join Robert Stacey and John Todor in facilitating a Roundtable Session titled “Aligning Corporate Strategies to Build Customer Equity.”

This roundtable discussion starts with the premise that building customer equity requires the evolution of win-win-win business relationships where the main participants shift from being adversarial to cooperative and even collaborative. It will focus on business practices that: deliver compelling customer experiences; get employees engaged so they make a positive contribution to the customer experience, and align corporate strategies with the mission. This roundtable will give executives an opportunity to gain practical insights into customer experience management and new strategies for CRM.

The Whetstone Edge, LLC (www.TheWhetstoneEdge.com) helps clients build customer equity and increase profits by delivering compelling customer experiences. Its methodologies are bases on the integration of research on customer behavior and the practical realities of the marketplace. The principles have authored two books on the customers as well as numerous articles. Their speaking, executive coaching and consulting clients range from small independent business to multi-national enterprises.

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