Movies have always been one of the most watched categories of programming. They are even more attractive when they are offered in high-definition and on demand.
San Antonio, TX (PRWEB) August 8, 2006
AT&T Inc. (NYSE: T) and Starz Entertainment Group LLC (SEG) today announced a distribution agreement to deliver Starz linear, high-definition and on-demand programming as part of the AT&T U-verseSM TV channel lineup.
Under the agreement, AT&T U-verse TV customers will have access to 18 Starz and Encore channels, including: Starz, Starz on Demand, Starz HDTV, Starz Edge, Starz in Black, Starz Cinema, Starz Comedy, Starz Kids & Family, Encore, Encore on Demand, Encore Action, Encore Love, Encore Westerns, Encore Mysteries, Encore Drama, Encore Wam, Retroplex and Indieplex.
“The Starz and Encore services will be an important part of the U-verse lineup of some of today’s most popular television networks and content,” said Dan York, head of programming, AT&T Operations, Inc. “Movies have always been one of the most watched categories of programming. They are even more attractive when they are offered in high-definition and on demand.”
“SEG is delighted to be part of AT&T’s U-verse distribution platform, which will provide consumers with a variety of options to enjoy Starz and Encore programming,” said Edward Huguez, executive vice president of affiliate sales and marketing, SEG. “Studies have shown that consumers’ satisfaction levels increase dramatically when they have the full complement of our channels, including high-definition and movies on demand.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
Find More Information Online:
AT&T’s delivers content in new ways -- Kieran Nolan, AT&T VP – consumer marketing for broadband and U-verse
U-verse -- AT&T plans to bring IP-based services, including video, to millions of customers.
Delivering the Digital Lifestyle -- Anywhere, anytime, on three screens: the TV, the PC and wireless phone.
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AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
About Starz Entertainment Group
Starz Entertainment Group LLC (SEG) is a premium movie service provider operating in the United States. SEG offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 14.6 million and 26.4 million subscribers respectively. Starz Entertainment Group airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and VongoSM. Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group, http://www.starz.com.
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