YesStyle.com Launches First Online Asian Lifestyle and Fashion Store

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YesStyle.com, Asia’s latest online shopping portal, is set to make Internet-savvy young women around the globe racing for their e-shopping carts. The new portal offers an exciting range of top-quality lifestyle and fashion products from leading Asian designer brands. Launched in July by leading Hong Kong-based online retailer YesAsia.com, YesStyle.com aims to make shopping a satisfying, relaxing and enjoyable experience with a diverse array of stylish, high-quality merchandise in innovative designs from Asia.

YesStyle.com (http://www.yesstyle.com), Asia’s latest online shopping portal, is set to make Internet-savvy young women around the globe racing for their e-shopping carts. The new portal offers an exciting range of top-quality lifestyle and fashion products from leading Asian designer brands. Launched in July by leading Hong Kong-based online retailer YesAsia.com, YesStyle.com aims to make shopping a satisfying, relaxing and enjoyable experience with a diverse array of stylish, high-quality merchandise in innovative designs from Asia.

YesStyle.com currently carries items in four major categories: women’s apparel, jewelry, bags and accessories. The well-designed site makes it easy for buyers to shop with ease – they can search for items by brand, category, occasion, material and price range.

“Our slogan is simply ‘A New Way of Style’,” said Joshua Lau, Founder and Chief Executive Officer of YesAsia.com. “We aim to make sure our customers enjoy an exciting shopping experience, superior service and a fine selection of affordable, high-quality lifestyle products. We’re able to do this thanks to YesAsia.com’s 700,000 customers, well-established track record and excellent reputation among online shoppers.”

Still in its first phase, the portal has a strong showing of Korean brands, such as Googims, which features stylish apparel with creative designs and graphics. Shoppers browsing the Bags section will be riveted by Korean brand Kallis Finger, known for its fashionable hand-painted wallets and bags. Korean drama lovers will find it hard to resist the Winter Sonata line, inspired by the popular Korean TV series of the same name.

The Women's Apparel section covers a wide variety of fashion styles fit for different occasions. Jewelry is another key attraction, with stunning items from five prominent Hong Kong jewellers: Just Gold, Just Diamond, MaBelleLife, Bellini and Keleo. High quality accessories with Swarovski crystals, birthstones and Venetian crystals are also.

YesStyle.com's second phase will see the introduction of Japanese brands and products from a number of rising Hong Kong designers.

“Fashion and quality conscious young women across the world will also find that YesStyle.com is a friendly source of information on contemporary fashion trends. Our in-house stylists mix and match newly arrived fashion products to create different looks and styles. The selections are beautifully presented by leading Asian artists and models in the portal’s online monthly magazine, PeopleStyle. The featured celebrities also share personal insights about lifestyle, fashion and beauty with shoppers. In the August edition, we are proud to have Ms. Hope Lin, one of the top 10 models in Taiwan, as our featured model,” Mr Lau said.

Affordable prices, quality selections, superior service and secure payment services make the YesStyle.com e-shopping experience hassle-free and enjoyable for the customer.

YesStyle.com’s fast and reliable service includes three-day worldwide express delivery. Orders over US$200 are express-delivered free of charge. In addition, free express shipping is currently being offered for Hong Kong deliveries. All purchases are attractively packaged and ready for gift giving. A 14-day exchange policy ensures peace of mind for shoppers.

YesStyle.com is now offering a US$5 (HK$38) coupon to visitors who sign up as new members.

About YesStyle.com

YesStyle.com is an online retailer offering a wide range of high-quality lifestyle and fashion products from Asia, all carefully selected by in-house stylists. Every month, YesStyle.com brings its worldwide customers the latest trends and thousands of fashion items from designers across Asia. YesStyle.com is dedicated to providing the best platform for Asian designers to connect with international customers.

About YesAsia.com

Founded in 1998, YesAsia.com is headquartered in Hong Kong with regional offices in Japan and South Korea. YesAsia.com has carved a niche for itself as a leading Internet source for a wide range of Asian entertainment products, including music, videos, anime, games, books, electronics, toys and collectibles. According to Alexa.com, YesAsia.com ranks among the top 2,000 websites in the world. The Nielsen/NetRatings Survey for October 2004 ranked the retailer as the second most visited shopping site in Hong Kong. YesAsia.com has a global base of over 700,000 customers in some 200 countries.

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Paul Ng
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