eSunset Mobile and Xingtones Team Up to Power the Sunset Records Catalog of Ringtones

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Sunset now uses the XINGTONE company to power its catalog of ringtones.

Independent music label Sunset Records has teamed up with mobile media company Xingtone, Inc., to offer customized music ringtones for fans of comedy, spoken word, poetry and its music catalog. Now fans all over the world can go to the Sunset website and choose their own customized ringtones from a selection of comedy bits, poetry readings and even ringtones by music icons.

"Music fans and fans of comedy are super-supportive of their favorite artist and what better way to show off that support than by having their favorite comedy bit and their favorite song as their new ringtone," said Avi Harim, the head of eSunset. "With our comedy ringtones taken directly from the Laff House and Blue Mountain, there will be no mistaking their brand when people’s mobile phone rings with our ringtones."

The worlds premier digital online record label will use the XINGTONE company to power its eSUNSET MOBILE catalog of artists that include comedians, KEVIN HART, TURAE GORDON, MARK SIMMONS, DEON COLE, pop music icons, BOY GEORGE, cutting edge artists, FAT BOY SLIM, CRYSTAL METHOD, tons of new talent, ERIC CRETTENDEN, NIXON PRESLEY, TOSCA, AKA, and hundreds more artists.

Sunset's ringtone offering is a natural extension of the company's aggressive push in the digital media arena this year. That digital push includes eSunset Records, the company's digital only record label, the Sunset-Live concert download library, Radio-Sunset, with 5 radio programs online along with its unique all live radio format, Sunset Home Visual, which offers Sunset distributed movies, television shows and live concert video downloads and an independent record company that feeds off this division.

"Sunset is a very progressive company," said Don Lichterman, president and chief executive of Sunset Records. "They're delivering our comedy bits, spoken word, poetry, song titles and even new mixes as mobile content which is necessary for us to target directly at a passionate user base." Lichterman goes onto say that "we are setting the ground work for Mobile division's success and Xingtone allow us to do this efficiently."

Xingtone provides Sunset with all of the necessary back-end functionality for its new eSunset Mobile online store, including hosting, storefront, shopping cart, payment processing, and on-the-fly ringtone format conversion to make the Sunset catalog of ringtones available for entertainment fans. Additionally, Xingtone is an off-carrier solution, which allows companies with a strong web presence, like the Sunset companies, to offer mobile content delivery over the air (OTA) to a customer’s mobile phone, independent of carrier gate keeping. This can be done from the eSunset Mobile web site after reviewing samples of the entire catalog.

About Sunset Records Group (SRG):

Privately owned company, Sunset Records Group (SRG) is a fast growing Independent Record Label and Distribution Company. The company has four major divisions, the Sunset Records Group of Distributed labels, the Sunset Strategic Marketing & Licensing Division, the Sunset-Digital Entertainment Division and the Sunset-Filmed Entertainment Division. All corporate information and all information about the Sunset Group of Companies are available online at http://www.SunsetHolding.com.

About Xingtone

Xingtone, Inc. powers the wireless world, providing the easiest, most robust platform for delivering content of all types to mobile devices. Xingtone offers choice for consumers and content owners alike. Based in Los Angeles, Xingtone delivers content including music, images and videos to wireless devices worldwide at the click of a button. The world's first wireless carrier-agnostic application, Xingtone's software is compatible with all open networks. For more information, visit http://www.xingtone.com.

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