From the West Coast to the Midwest, two Chicago Natives Host the Launch Party on Saturday August 12

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Brette Borow, Founder of Girls’ Guide To, LLC and founding member, Cassie Mancuso of Lake Forest Sports Cars host the Midwest Girls Guide To Launch Party Saturday August 12, 2006 at Chicago hotspot, Enclave.

Brette Borow, Founder of Girls’ Guide To, LLC and founding member, Cassie Mancuso of Lake Forest Sports Cars host the Midwest Girls Guide To Launch Party Saturday August 12, 2006 at Chicago hotspot, Enclave.

Growing up is hard to do. Brette Borow, Founder of Girls’ Guide To, LLC is committed to making the transition easier. Brette has brought together a group of women and together they have created the first digital handbook for women ages 17-25. With the transition for young women is guaranteed to be less painful.

Brette Borow, along with Founding Circle members Cassie Mancuso, Jenny Kuzma and Olivia Johnson, are excited to bring Girls Guide To back home to Chicago. Girls Guide To is an interactive online destination for women 17-25 with 100% of the content driven by the audience. Girls Guide To allows girls to connect, speak out, and ask questions they might not be able to ask anywhere else.

“I am excited about bringing Girls Guide To back home to Chicago. It all started because the eight other girls in the founding circle (which includes Chicago natives Olivia Johnson, Cassie Mancuso, and Jenny Kuzma) and I got tired of feeling that everyone was talking about us rather than to us. We set out to create a place that not only spoke to us but let us speak out too,” said Borow, “A place where we could share our stories, ask our questions, and get advice, from people going through the exact same thing. A place that was honest, ripe, and organic. We did it, and that place is now Girls’ Guide To. Our goal is to inspire every young woman to feel positively about herself. Girls’ Guide To was created to resonate with all females in our audience. It’s feminine, fun, and straight to the point,” Borow said.

The site whose rolling launch began in May of 2006 with a Hollywood event provides a source of education, information, and support. Users easily navigate between the six main sections: Love and Sex, Beauty and Style, Mind and Body, College and Career, and 411. The site is still in its beta testing phase combines user generated content with online forums, streaming video and lots more in the works.

The Midwest Launch Party sponsored in part with Lake Forest Sports Cars will be held on Saturday August 12th, at Enclave, beginning at 9 p.m. with an open Svedka Vodka Bar from 9-10. There will also be a raffle with 100% of the proceeds benefiting the Eileen Shea Lupton Memorial Foundation/Dream for Eileen. To reserve your spot on the guest list, or to learn more about Girls Guide please contact Brette by email or visit the website

“Girls Guide To, really is more than a website. It truly is a destination. It’s the stuff we dealt with or are even still dealing with. Love, life, relationships, body changes, finances, grad school, finding the perfect career, or even just an apartment,” Isabel Mize, founding circle member, said. “Young women going off to college or making their way in the real world are living on their own for the first time and it’s scary. We’re trying to offer as real a look as possible and to help other girls know they are not alone.”

About Girls’ Guide To, LLC

In 2005, Girls’ Guide To, LLC was founded with the mission to help young women embrace life, love themselves, and evolve into the women they want to be. Our vision is to create a multi-platform digital network (Web, broadband, mobile, and TV) that will become the premier destination for young women to help develop and share in their individuality.

About Brette Ashley Borow

Raised in a suburb of Chicago, Brette Borow moved to Los Angeles to attend Loyola Marymount University and has remained there since she graduated in 2003. The synergy between her knowledge of traditional and new media, passion for writing, and determination of fulfilling her childhood dream of helping young women led her to start Girls’ Guide To… In April, Brette was nominated for the Women Making a Different “Rising Star” award by the Los Angeles Business Journal. She is one of the writers for the 20-something women section (Bloomerz) for the brand new women oriented magazine Galz and has become an expert in the young women demographic providing consumer insight to numerous businesses and organizations.

About the Eileen Shea Lupton Memorial Foundation

The mission of the Eileen Shea Lupton Memorial Foundation is to provide nursing scholarships so that the dream of enhancing compassionate healthcare can be fulfilled. Eileen Lupton was a 2003 Villanova University graduate from the College of Nursing. She was about to begin her career in pediatric nursing when her life was tragically lost during a porch collapse in Chicago on June 29, 2003. The Lupton Family, with the encouragement of friends and supporters, established the Eileen Shea Lupton Memorial Foundation. The Foundation strives to preserve Eileen's vibrancy, spirit and dream by raising funds to provide scholarships to nursing students. To find out more information visit

For more information go to
Girls’ Guide To, LLC

9461 Charleville Blvd. Ste 329

Beverly Hills, CA 90212


Miranda Shaft

Phone: 858.717.4499


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