The Business Benefits of Podcasting

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Effective Podcasting Ltd reinforces the need for businesses across the globe to start using podcasts as internal and external marketing tools.

There are many benefits of podcasting for businesses of all sizes, and businesses need to get involved and take advantage of this revolutionary new medium as quickly as possible.

Podcasting is growing rapidly in popularity, but is still in its early days. This gives innovative companies the opportunity to become pioneers and to get ahead of their competition. It allows quick and easy access to educated ad influential global audiences with high disposable incomes that are actively choosing to download the information. Podcasting also offers the potential for earning revenue through advertising and sponsorship.

"This is a vital new marketing tool for businesses, with growth predicted to be 1000% over the next four years," said Paul Campbell, Managing Director of Effective Podcasting Ltd. "We can create compelling podcasts for any type of business, no matter what their product or service. Tell me what your company does, and I will give you ideas for excellent podcast content."

This new technology takes companies beyond ‘pushing’ their messages to uninterested audiences. It enables direct access to people that want to listen to what companies have to say. This makes it a great way to target new customers, to promote new products to existing customers, to give instructions for products, or to have some fun while developing relationships with customers and encouraging repeat purchases.

Internal communication with employees is also an excellent use of podcasts. Communicate company news, cascade urgent information, publish interviews with management on topical subjects or even create podcasts that deliver training courses to staff.

Research by KnowledgeStorm and Universal McCann has found that podcasts are growing in popularity among the business-to-business audience. Advertisers such as General Motors, IBM, Microsoft and Whirlpool have tested podcasts, and 32% of businesses surveyed said that their usage of podcasts has increased in the last six months. Users ranges greatly from global blue-chip corporations to politicians, and even Tony Blair has recently created a podcast.

Effective Podcasting Ltd offers a full range of business podcasting and corporate podcasting services, including production, hosting and promotion. To find out more about how podcasting can benefit your business, call +44 (0)1226 390788 or visit


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Paul Campbell
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