snap2eyes Announces License Deal with eGames to Create Customizable Advergame Templates

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snap2eyes today announced its license agreement with eGames, which provides game content for customizable advergame templates to be produced by snap2eyes. Ads created from such advergame templates offer online advertisers memorable branding opportunities with captivating interactivity, and can be viewed and played in-page (on the publisher’s web page) or on the advertiser’s specially designed campaign web page. snap2eyes plans to price its advergame templates inexpensively so that small to medium-sized businesses can also exploit the full potential of interactive rich media and game-based marketing.

Online advertising company snap2eyes LLC (http://www.snap2eyes.com) and eGames, Inc. (OTCBB:EGAM), a publisher of consumer entertainment software, today announced that they had entered into a license agreement that provides game content for customizable advergame templates to be produced by snap2eyes. Under the terms of the agreement, eGames has granted snap2eyes certain exclusive rights to popular game content and will earn a royalty on any related sales. snap2eyes will offer advertisers and creative agencies customizable online ad templates based on this game content.

Each skinnable advergame will be generated by the snap2eyes Rich Media Ad Factory™ (or RMAF™) – a proprietary technology that creates affordable rich media ads out of customizable templates. The RMAF enables advertisers to choose from a range of sophisticated online ad templates and then tailor the eye-catching animation by combining it with their ad campaign content.

As with the other skinnable ad templates to be offered by snap2eyes, advergame templates are configured according to the advertiser’s campaign needs and preferred ad unit size, and then combined with ad campaign content provided by the advertiser. Ads created from advergame templates offer advertisers memorable branding opportunities with captivating interactivity, and can be viewed and played in-page (on the publisher’s web page) or on the advertiser’s specially designed campaign web page.

"Our relationship with eGames will help us to provide online marketers with advergame templates that can be thoroughly customized to engage Internet users with a fun, unique, and memorably interactive branding experience," said Gil Lahav, Co-Founder and CEO of snap2eyes. "Offering skinnable advergame templates advances one of our key strategies: to be the leading provider of customizable rich media ads."

“For eGames, the deal represents a cutting-edge opportunity to develop additional revenue streams from its intellectual property”, Cindy Yeagle, Sales and Marketing Manager for eGames, commented. “An advergame that incorporates eGames property empowers the advertiser to attract its target demographic with an enhanced interactive experience, rather than simply a static ad. We look forward to the increased exposure this opportunity presents for eGames,” stated Cindy Yeagle.

Creating high-quality online ads based on proprietary games ordinarily requires significant resources, in terms of time and money. “You have to acquire the necessary intellectual property rights, develop the game into the various size and technical formats compatible with online ads, and then integrate your advertising content into the ad,” Lahav points out.

The powerful benefits of such labor-intensive ads are generally affordable only to larger companies. However, snap2eyes plans to price its advergame templates inexpensively so that small to medium-sized businesses can also exploit the full potential of interactive rich media and game-based marketing.

About eGames

eGames, Inc., headquartered in Langhorne, PA, publishes and markets a diversified line of interactive entertainment titles, which now includes the eGames™, Cinemaware® and Cinemaware Marquee ™ brands. Additional information regarding eGames, Inc. can be found at http://www.egames.com.

About snap2eyes LLC

Founded in June 2005, snap2eyes LLC is headquartered in New York City and develops proprietary technologies that lower costs for online advertisers and increase revenues for web publishers. The company offers affordable advergame templates and internet marketing solutions that optimize the process and results of online advertising. More information about snap2eyes™ can be found on the company’s website at http://www.snap2eyes.com.

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Gil Lahav
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