Create Magazine Continues Aggressive Expansion into New Markets

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In a step that may initially seem at odds with an aggressive growth strategy, Jerry Brown, the publisher of Create Magazine, is currently readying the periodical for another significant expansion. In October 2006, Create Magazine, which is already circulated in 16 different markets, will reduce the number of editions but increase its overall distribution by moving into new territories. The push will increase the publication’s reach to 45 national markets. This latest move heralds the publication’s growing importance and influence within the creative and marketing communities. It also reflects the industry’s need for a publication that has national reach but delivers local knowledge.

In a step that may initially seem at odds with an aggressive growth strategy, Jerry Brown, the publisher of Create Magazine, is currently readying the periodical for another significant expansion. In October 2006, Create Magazine, which is already circulated in 16 different markets, will reduce the number of editions but increase its overall distribution by moving into new territories. The push will increase the publication’s reach to 45 national markets. This latest move heralds the publication’s growing importance and influence within the creative and marketing communities. It also reflects the industry’s need for a publication that has national reach but delivers local knowledge.

Originally started by Brown in 2001 with a mission to “fuel the professional creative community”, the magazine’s audience has grown exponentially. In just 5 years, Create Magazine has gone from a single edition in Central Florida with a local circulation of 5,000, to what will be 5 unique editions covering the nation. The expected circulation will be over 270,000 annually - making Create Magazine one of the nation’s largest circulated creative industry B2B publications.

Adverse to the proliferation of new media and consumer demands that have changed the landscape of publishing and forced so many titles out of business, the success and growth of Create Magazine can be attributed to its unique, niche model and multi-industry approach that targets local “prosumer” audiences. Using a line-up of more than 300 local writers, designers and photographers as well as internationally acclaimed experts, the magazine aims to deliver compelling content relevant to each geographic region. In addition, the publication uses a multi-delivery platform – online, print, events and competitions – to reach audiences.

The latest format edition will hit the newsstands on October 1st, covering the Southeast, Southwest, West Coast, Northeast and Midwest. Create will be available from Borders, Barnes & Noble and national booksellers, as well as being directly mailed to subscribers.

For more information on Create Magazine, please visit http://www.createmagazine.com or contact 407.207.0107.

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Vanessa Horwell
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