I got mascara on some clothes I tried on at a store. I tried to clean it off, but smeared it. I took it off, and gave it to a clerk and said, ‘Look this has a stain.’ Then I left as though I had nothing to do with it.
Lawrenceville, GA (PRWEB) August 14, 2006
The multi-purpose cleaner and degreaser, Greased Lightning, launched Filthy Confessions (http://www.filthyconfessions.com) only six weeks ago and nearly 10,000 people have already entered the sweepstakes online. Six mess-makers won prizes in the first half of the campaign and there are still six more chances to win $100 worth of Merry Maid home cleaning or office cleaning service. As people dish out their own dirt, they can also enter to win the Grand Prize of a $3,000 travel vacation package.
“Filthy Confessions” takes you on a confession adventure, revealing your deepest, dirtiest secrets. People can tell the world about their messiest moments and even confess to messes they blamed on others. Once the weight of the confession is off their shoulders, Greased Lightning takes care of the rest by cleaning grease, grime and mildew, where other cleaners can’t.
The viral marketing campaign began with the launch of the Filthy Confessions web site and has been talked about by the clean and dirty on various message boards, blogs and social networking sites like MySpace.com.
Some examples of Filthy Confessions submitted to the site include this one from a sloppy shopper in Houston, “I got mascara on some clothes I tried on at a store. I tried to clean it off, but smeared it. I took it off, and gave it to a clerk and said, ‘Look this has a stain.’ Then I left as though I had nothing to do with it.” Julia from St. Paul Minnesota confessed to paying a waiter fifty dollars to spill wine on her boyfriend’s favorite grungy tee-shirt in an attempt to ruin the shirt forever. The boyfriend, unfortunately, continued to wear the shirt, stain and all. Visit http://www.filthyconfessions.com to hear Julia’s and other confessions and to tell your own sordid tale.
“We are thrilled with the success of Filthy Confessions so far,” says Melissa Hickman, Brand Manager of Greased Lightning. “Not only have we taken the shame out of making messes, we’ve been able to introduce Greased Lightning to many new customers. The conversion rate of people who opted-in to learn more about our line of cleaning products is nearly fourteen percent and we still have another six weeks to go! I can’t wait to see what people confess to next!”
Greased Lightning Multipurpose
The Original Greased Lightning Multipurpose Cleaner and Degreaser is an amazing product from HomeCare Labs that will help consumers conquer even the toughest stains and can be used throughout their homes. This concentrated cleaner is time-tested for superior cleaning and stain-fighting power. Greased Lightning works well on tubs, showers, sinks, fiberglass and tile in the bathroom. In the kitchen, it will effectively clean stove vents, ovens, refrigerators and microwaves. It can be used as a laundry pre-treat for tough stains including grease, grass and ink. It will remove soap scum, mildew stains, mud stains, pet stains, make-up, blood, wine and food stains.
For more information and to enter the sweepstakes log on to http://www.filthyconfessions.com or http://www.greased-lightning.com or mail self addressed stamped envelope to 1878 East Ave. Rochester, NY 14610.
Jennifer Jones 404-720-8149