LeaderPromos.com Announces RapidLogo™ Promotional Apparel Ordering System

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Leaderpromos.com announces the introduction of Rapid Logo™, an innovative new enhancement to its on-line store promotional apparel offering. Rapid Logo™ was developed to solve one of the biggest problems facing on-line store programs: too much of the wrong apparel, weighing down the entire program with dead and slow moving inventory. By putting its state of the art embroidery department to work for the customer, Leaderpromos.com has solved this problem for its program customers.

The concept of Rapid Logo™ is simple: produce promotional and corporate apparel items to order rather than try to guess which items, sizes and colors will sell ahead of time. As Steve Parker, Leaderpromos.com, COO/Director of Sales puts it, “The old model for apparel on company stores is to select a few styles of shirts and put them into stock hoping that they will sell. The problem this created was that by six months into the program everyone is tired of the same old styles, but because of the inventory sitting on the shelf the company was stuck with using the same old styles, sometimes for years.”

Rapid Logo™ solves this problem by letting fresh clothing styles and new items come into the program every three or four months. Without the drag of embroidered inventory on the shelf, it is easy to change the apparel offerings of customer programs. Rapid Logo™ programs are hallmarked by having a wide variety of styles, colors, and sizes available all within a 4 to 5 day turnaround. As Parker puts it, “Our customers are willing to wait a few days to have the benefit of being to order dozens of styles one piece at a time with no inventory commitment. It is really a win-win situation for everyone.”

Leaderpromos.com is an 11-year-old Columbus, Ohio, based promotional products, promotional items, logo apparel and uniform distributor. It is a leader in providing on-line store solutions to its customers. It has been recognized by the Advertising Specialty Institute as one of the top 10 fastest growing distributors in the industry in both 2004 and 2005. Leaderpromos.com is a privately held company and also is a certified Women’s Business Enterprise as certified by the Women’s Business Enterprise National Council.

For further information regarding Rapid Logo™, please contact Steve Parker at 1-877-677-9988 x 238.

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Stephanie Leader
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