The technology generates a click fraud validation score that allows us to pinpoint and prevent the sources of traffic with the highest percentage of fraudulent activities. With our click fraud protection technology, advertisers maximize the return on their campaign budgets
Minneapolis, MN (PRWEB) August 10, 2006
AdMedian LLC announces that its sponsored search advertising clients have now avoided over $120,000 in click fraud losses since the April launch of AdSecure™, the company’s proprietary click fraud identification and prevention technology. “AdSecure™ has detected and stopped over eight hundred thousand fraudulent sponsored search clicks,” said AdMedian Manager Brian Lematta. AdSecure™ dynamically analyzes over a dozen search and click related behavioral variables in real-time.
“The technology generates a click fraud validation score that allows us to pinpoint and prevent the sources of traffic with the highest percentage of fraudulent activities. With our click fraud protection technology, advertisers maximize the return on their campaign budgets,” said Lematta. AdSecure™ works in real-time and is integrated automatically within every sponsored search campaign managed by AdMedian. For more information, visit http://www.admedian.com/?a=about/adsecure.
AdMedian provides advertisers with direct access to some of the highest quality graphical ads and sponsored search inventory on the Internet, and supplement its offerings with a comprehensive suite of technologies and services that deliver, track and optimize online advertising campaigns for maximum response. The ad serving technology AdMedian utilizes holds a real-time auction on every ad call to find the advertisers who value each individual impression the most. The auction ties price to value and guarantees publishers fair valuation for that inventory. Clients and Publishers choose from nearly 30 advertising channels, industry standard banner sizes, any ad rating from “G” to “NC-17,” and have complete control over advertisement display frequency, daily spend and several other campaign attributes. “AdMedian’s network is non-exclusive, and the company offers a revenue-maximizing open market bidding system, competitive revenue share, and net 30 day payment terms,” said Lematta.
AdMedian LLC, a leading online advertising and publisher network, serves online website publisher and advertiser clients. AdMedian’s traffic monetization solutions for publishers include graphical banner, popup/unders, interstitial ads, content banners with AdShots,™ search box, sponsored search and domain parking. AdMedian's Publisher Network, AdSecure™ click fraud protection technology and publisher management system allows its publisher clients to reach their websites’ full earning potential. The company’s advertiser clients reach their target audiences using the company’s CPM website inventory and through its Search Network, which includes sponsored search, keyword bidding, AdSecure™ click fraud technology and free AdShots™ thumbnail landing page screen shots. Founded in 2003, privately-held AdMedian is headquartered near Minneapolis, Minnesota.
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