The Complete Price Comparison Site - Priceswitcher Goes for £20 Million City Funding Package

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PriceSwitcher launches as the first complete “one stop shop” in the price comparison market. Covering Shopping products to the complete financial solution PriceSwitcher is actively seeking funding to assist in its fast moving growth plans. goes to the City for a £20 million funding package to help expedite its growth over the next 3 years.

The new price comparison website is looking at merchant sales of £200 million within the next 3 years, something they say is achievable providing the right support and funding from partners can be found. Priceswitcher say price comparison sites have taken off over the last 2 years and all projections are achievable.

PriceSwitcher, in partnership with brand market leaders, are planning a 3 month marketing drive leading up to a busy Christmas in its first year.

Financial Services is a key component within the Business Model. This is to include secured and unsecured loans, credit cards with a comparison on balance transfers through to customer loyalty points and cash-back schemes.

With household debt so high and Christmas on the way anticipates a large number of sales on the unsecured loan side of the business.

On the shopping side the products range from Plasma TV's and Digital Camera's to designer clothes and accessories.

In October & November will bridge the gap between the traditional estate agency and internet sites by offering a complete comparison for the housing market. This is to include the standard property descriptions & prices but will also combine the "estate agency" service missed by most of its online cousins. By adding specific information on local amenities such as schools, catchment areas, public transport and leisure facilities will provide the complete online home-buyers guide

Mortgages will be added once the housing section goes live.
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Anthony Turner
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