Product Management View Webinar Series Announces Latest Topic and Speaker

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“Technology assessment – the foundation for product strategy” presentation to be given on August 16, 2006, by reputed speaker John Milburn, Instructor at Pragmatic Marketing.

Ryma Technology Solutions Inc., the leading provider of product management solutions for the software industry, and co-sponsor of the community blog The Product Management View, today announced the next industry-leading presentation in their weekly Webinar Series. John Milburn, instructor for Pragmatic Marketing®, the standard for technology product management and marketing education, will be speaking on the topic “Technology Assessment: the foundation for product strategy” on August 16, 2006, at 12:00 noon EST. The presentation will address the often-asked questions “How do we develop a market driven product plan?” and “How do we establish corporate strategic alignment?” The presentation will cover the necessary first steps to assess where the current product portfolio is positioned, and how product managers can then use this positioning to establish alignment and agreement with development to drive future product direction and strategies. In this session, John Milburn will introduce Pragmatic Marketing’s Technology Assessment Grid™ and explain ways to use this powerful analysis tool. More details on the content of the presentation can be found at

“It’s a real success to have John participate in our webinar series on The Product Management View,” said Russell Foy, VP of Sales and Marketing at Ryma Technology Solutions. “The two courses that he regularly teaches at Pragmatic Marketing – ‘Practical Product Management®’ and ‘Requirements That Work®’ – are always very well-attended and well-received. We are truly excited to have him present his webinar on ‘Technology Assessment: the foundation for product strategy’ to our product management and marketing community.”

John Milburn brings to Pragmatic Marketing® over 20 years of experience in the computer industry including 15 years in product management. He has implemented the Pragmatic Marketing framework and launched several successful software and hardware products following this market-driven methodology. He's now an instructor for the top-rated courses Practical Product Management® and Requirements That Work™ as well as onsite courses.

Registration is required to attend this webinars and to sign up for future ones. Visit and submit your name and email address. Weekly email reminders of the upcoming webinars will be sent to all registrants, along with information on how and when to login to the webinars.

Webinars take place every Wednesday at 12:00 noon EST (-5 GMT). There is no charge for the Product Management View webinars.

About Ryma Technology Solutions

Ryma Technology Solutions delivers real-world product management solutions for the software development community through its flagship product, FeaturePlan.™ The FeaturePlan solution is based on Pragmatic Marketing,® a best-practices industry-leading product management framework. FeaturePlan's automated, collaborative environment supports product management by providing a software solution to collect and organize market data. With this solution, product management can instantly generate market requirement documents and roadmaps, while also empowering them to make product recommendations based on tangible and objective real-world facts. With FeaturePlan, product management can focus more on strategic planning issues and less on purely tactical matters, and have access to the tools needed to implement a consistent product management process throughout the enterprise. Ryma Technology Solutions also provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. Ryma Technology Solutions is led by an experienced management team and serves a rapidly expanding customer base. For more information, please visit

About The Product Management View

The Product Management View is run by a community of product managers driven by the belief that there is a better way to build a world-class product management organization. The blog has a variety of contributors from various industries and backgrounds, representing several product management associations and organizations, from internal and external to Ryma Technology Solutions. They write about software product management issues and keep a schedule of free product management webinars.


Press Contact: Russell Foy

voice: 416.627.6370


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