Small Company Creates Big Business Thanks to Hot Peppers

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When SiCap Industries released the world’s first hot pepper (Capsaicin) nasal spray in 2003, the company made big waves in the health and wellness industry. Today, SiCap sells a full line of natural Capsaicin nasal sprays under the “Sinus Buster” brand name in more than 2,000 stores. Not only did the company create an entirely new nasal spray market, but they also created the first such category to be registered with the FDA under National Drug Code guidelines.

We use a much lower heat pepper extract to create Capsiderm. We start with a traditional African black soap base imported directly under an exclusive agreement. Then we add green tea, honey and other herbals along with our pepper extract to create the final product. It’s truly the best soap in the world and we can barely keep it in stock

When SiCap Industries released the world’s first hot pepper (Capsaicin) nasal spray in 2003, the company made big waves in the health and wellness industry. Today, SiCap sells a full line of natural Capsaicin nasal sprays under the “Sinus Buster” brand name in more than 2,000 stores. Not only did the company create an entirely new nasal spray market, but they also created the first such category to be registered with the FDA under National Drug Code guidelines.

Their name, (SiCap) stands for “The Science Of Capsaicin,” the natural component of hot peppers responsible for their intense heat. While many studies have shown Capsaicin to be a powerful natural medicine, it was only used in Arthritis pain creams until SiCap Industries came along. SiCap was the first pharmaceutical manufacturer to package Capsaicin for internal use as an over the counter medication.

Since the initial success of their Sinus Buster venture, SiCap has released a steady stream of hot pepper based natural products over the past three years. The Sinus Buster line up now includes six Capsaicin nasal sprays: Headache; Allergy; Sinus; Anti-Cold; Weight Control and a very unique Smoking Cessation formula.

Unlike products that regurgitate the same formulas under different names, the Sinus Buster product line features unique formulas specifically designed for a variety of health conditions.

“Our allergy formula uses Stinging Nettle with natural pepper extract to fight and prevent allergy symptoms better than anything else out there. Our headache formula features feverfew with peppermint and capsaicin to beat and prevent even migraine headaches. Our anti-cold formula features Echinacea and Golden Seal, and so on. Although each formula is a pepper nasal spray, we use different herbals and different pepper extracts to achieve specific results,” says Wayne Perry, president and founder of SiCap Industries.

The company will also release several new Sinus Buster nasal sprays in January including a PMS (Pre Menstrual Syndrome) formula, and another aimed at adult ADD (Attention Deficit Disorder).

In addition, SiCap has also entered the skin care market with two unique pepper based products. “PepperCare” is a skin conditioning cream used to relieve itchy dry skin, and topical conditions related to Dermatitis and Eczema. “Capsiderm” is the world’s first chili pepper face & body wash, and it’s considered to be one of the best acne products on the market. Capsiderm also tightens lines and brings color to the face by increasing blood flow to the surface of the skin, and it does not burn.

“We use a much lower heat pepper extract to create Capsiderm. We start with a traditional African black soap base imported directly under an exclusive agreement. Then we add green tea, honey and other herbals along with our pepper extract to create the final product. It’s truly the best soap in the world and we can barely keep it in stock,” says Perry.

SiCap has also launched several weight loss products using Capsaicin including: Pepper Slim, Pepper Boost and Pepper Trim. In addition, the company will be releasing a new vitamin and nutritional supplement line along with several new cosmetic skin care products during the next year.

With products now in several thousand stores throughout North America, Europe and Asia, SiCap is planning to initiate a major retail rollout over the next 12 months. The company is presently gearing up to launch their new Sinus Buster line in some of the biggest American retailers.

“We’re about to launch a bunch of new marketing initiatives to support our retailers. It’s all about getting our products into every store out there, and then getting the customers into the stores. So far, Sinus Buster has been a top seller among national nasal sprays and most of our stores are selling out on a consistent basis. This is a product that really moves off the shelves,” adds Perry.

To date, SiCap sales and distribution have more than doubled from year to year with no end in sight. In fact, the company has been fielding offers from several venture capital groups looking to jump on the pepper bandwagon, but company officials are keeping quiet about the details. For a corporation that was spawned in a modest basement less than four years ago, it seems SiCap Industries has already achieved what other start-ups can only dream of – Net Profits.

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Wayne Perry
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