Disease Targeted Multivitamins Set Benchmark in Personalized Health Care

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Mitamins in California has unveiled an online system that combines brand name dietary supplements with mass customization technology to allow customers, nutritionists and health professionals to create individualized formulations of nutraceuticals, specific to their health concerns and medications.

The launch of Mitamins.com, a new healthcare portal, allows consumers to design multivitamin supplement formulations that are customized to their individual health concerns and automatically screened for medication interactions. Orders are placed at the laboratory online and manufactured using the level of technology commonly associated with pharmaceutical clinical trials.

“We are proud to be the first company to provide customized healthcare in this manner” said Mitamins’ Chief Medical Officer Dr James Balch “With the rise in manufacturing and communications technology it was inevitable that consumers were eventually offered this level of control over their healthcare products, particularly when we look at the supplement marketplace where companies are pushing the same one-size-fits-all multivitamins at individuals with very different requirements. Of course, people can buy many different vitamin bottles and take all the ingredients separately, but where’s the convenience in that?”

The increased amount of knowledge available to consumers in the United States has been a key driver in the demand for personalization of dietary supplement products.

This website initiative will also be a major health information resource interaction including online forums and discussion groups. Physicians, nutritionists and healthcare practitioners will be available alongside consumers to give advice, support and to generate discussion on any disease, wellness concern or supplemental health topic.


About Mitamins

Mitamins is the only company providing value customized supplements on a large scale to the American market. The company’s unique proprietary mass customization system and knowledge resources are driven by the fundamental concept of “compliance through convenience”. Mitamins is directed by a proven management team of renowned healthcare practitioners and e-commerce professionals.

Mitamins is commercializing its customization approach to allow healthcare professionals, medical practitioners and corporate affiliates in the US to market their own range of supplement health products and host their own knowledge based portals. For further information on our partner program see the website.

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Mark Wong
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