World Rental Website Takes Pixel Advertising to New Heights

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From mountain tops to sandy beaches, the World Rental Website is renting the world, one pixel at a time. The world’s present owners may not be impressed but everything’s perfectly legal.

Want to take over the French Riviera? Have Palm Beach all to yourself? Or save the Amazon rainforests from being plundered? With the North American launch of the World Rental Website on Saturday August 12, you'll be able to rent any part of the world for a bargain price, albeit only in the virtual world of the Internet.

On the World Rental Website at, the world is divided into nine maps, and the land area on each map can be rented by the pixel to display an advertising image linking to the tenant's website.

“Want to know who’s renting your land from under you?” wryly asks Mark Matuschka, creator of the website and originator of the idea. “Just click on your part of the world and have a look. And don’t worry, it’s perfectly legal. I’m not selling the actual land, just space on my maps.”

Matuschka expects the novelty of the idea and the simplicity of the website to be drawcards, in turn making the site attractive for advertisers. In addition to the direct referrals received, Matuschka says advertisers' sites should also receive a boost in rankings on Internet search engines.

Matuschka was motivated to create the site to help fund his life-long ambition - to study music composition at the Australian Film, Television and Radio School in Sydney and become a film composer. He is also donating half the income to World Vision to sponsor children in need.

The maps will be released in stages, with North America and Oceania available immediately, followed by South America on September 9 and other regions in following months.

Prices vary between maps. A year's rental in USA costs $2 per pixel, with the rest of North America showing value at 50 cents per pixel. A typical 100 pixel block will lease for $50 in Canada, compared to $300 in Europe when "land" is released there on October 7. The prices have been determined by the combined GDP of all countries on a map and the number of pixels available, making the advertising affordable by people everywhere.

Background information:

Mark Matuschka is the Managing Director of Caign Group Pty Limited, which he established in 1994 for Information Technology consulting. Currently he devotes most of his time to the company's web development arm, Caign Webs. Contact Mark on +61-7-3879-1740 or visit


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