Catalyst on-line Acquired by WPP's Grey

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Catalyst on-line to add Search Engine Marketing (SEM) expertise to Grey’s Worldwide Suite of Interactive Capabilities

It has developed search capabilities that enable clients to reach the most receptive areas of the market and provide the greatest ROI, which is exactly what clients need and want.

Grey Healthcare Group (GHG), a WPP company and one of the world’s largest healthcare communications companies, announced today that it has acquired Boston-based Catalyst on-line (Catalyst), a specialized advertising, marketing, and consulting firm with targeted expertise in search engine marketing (SEM). Catalyst has over 8 years of experience, providing both natural search engine optimization (SEO) and pay per click (PPC) advertising services, in addition to Web site design, development, and consulting.

As the Internet continues to grow as a medium for communication and commerce, companies are placing increased importance on effective search engine marketing (SEM) strategies in an effort to achieve top search engine rankings, grow customer mind share, and gain competitive advantages. As a result, companies are increasingly turning to SEM solutions providers, such as Catalyst, to play a strategic role in maximizing both their Internet presence and their and return on investment (ROI).

“SEM is one of the fastest growing areas in the digital media space and Catalyst is a perfect complement to GHG’s suite of interactive companies,” says Lynn O’Connor Vos, CEO of GHG, Inc. “It has developed search capabilities that enable clients to reach the most receptive areas of the market and provide the greatest ROI, which is exactly what clients need and want.”

A Competitive Advantage

GHG provides clients multi-channel marketing, supported by a well-integrated

network of technology-based companies. Foremost among these are Summit Grey, which specializes in utilizing unique e-technologies to efficiently and effectively extend the value of offline medical education programs online, and Avenue Grey, which develops integrated direct-to-consumer and direct-to-patient marketing, e-health, and adherence programs for pharmaceutical and health products.

“Catalyst is a terrific complement to our growing capabilities, with its proven leadership team and track record of success,” says Sharon Callahan, President of Summit Grey. “It has unrivaled SEM expertise in healthcare, and having them on the GHG team gives us and our clients a great competitive advantage.”

The company’s founders, Heather Frahm and Beth LeTendre, will continue to lead Catalyst from its Boston office, managing its expanding client base which includes Biogen Idec, Novartis, and Pfizer.

“GHG has long been seen as an innovator in the digital space and understands the contribution we can make in helping expand their search capabilities,” noted

Ms. Frahm.

Ms. LeTendre added that “joining GHG is great fit for our company and allows us an unprecedented opportunity to expand our offering to its growing client list.”

About Catalyst on-line

Headquartered in Boston, Catalyst on-line, Inc. is a leading provider of search engine marketing services. Search-engine marketing is the process of attaining top positions for a search-engine query via both sponsored (paid) and natural (organic) search listings. Catalyst approaches the process as a unified campaign, optimizing its client's search position, and thereby cost-effectively promoting clients' Web presence.

About Grey Healthcare Group

Headquartered in New York, GHG is a global communications network with 42 companies in 21 countries. GHG provides an extensive array of integrated services in support of brand acceleration and sales that include branding, advertising, CME, on- and off-line medical education, DTC/DTP communications, managed markets, e-marketing, medical illustration, and contract sales.


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Heather Frahm
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