actually pay to sit and listen to
Los Angeles, CA (PRWEB) August 14, 2006
You probably have a better chance of getting a close look at Suri Cruise than coming face-to-face with John Carlton…unless you score one of the coveted places in his rare one-day live event, *Kick @ss Copywriting Crash Course* on September 13th Redondo Beach California.
Lorrie Morgan-Ferrero, one of America’s top female copywriters and the founding force behind Red Hot Copy has pulled off what many in the marketing world would consider a ‘Mission Impossible:’ convincing the reclusive Carlton to come out and teach his writing secrets in a one-day seminar.
“This is going to rock!” says Morgan-Ferrero, who went to Carlton for mentoring “when I became serious about getting really, really good.” Her three-day *Speed Copywriting Workshop* will kick off in the same seaside venue immediately following Carlton’s, providing an intensive one-two marketing punch.
One of the only people on the planet that marketing guru Dan Kennedy has said he would “actually pay to sit and listen to,” John Carlton has been a top advertising copywriter for over two decades. This “secret weapon” of direct marketing is consistently booked over a year in advance, despite never advertising his services and charging top-dollar fees (which clients happily pay because they know he’ll earn them so much in return.) Even those who haven’t hired him are profiting from his expertise: he’s known as “the most ripped-off copywriter alive”.
During this live event, attendees will see Carlton break down one of his famous ads to demonstrate what does and doesn’t work, learn the three reasons most people’s ads fail. Then, Carlton will fire up his famous “Hot Seat,” where he puts copy written by three to five attendees through a no-holds-barred critique that exposes how he creates copy that sells and keeps selling. Carlton explains that the Hot Seat will “lay bare the process that the best marketers rely on to quickly identify problems.” He’ll close by brainstorming solutions that are “workable, doable, and financially feasible.”
Whether in the Hot Seat or watching the process unfold from the audience (often less emotional since John is unflinching in his critiques,) Morgan-Ferrero is confident that every attendee will go away with “world-class insider tips most marketers never learn…but they’ll pick them up six feet away from a marketing master respected for the best of the best.” To register for one of the remaining seats, visit http://www.red-hot-copy.com/workshopjc.htm.
John Carlton is one of the top marketing experts in the world and “the most respected and ripped-off copywriter alive”. Known as the "Marketing Rebel", he publishes the internationally acclaimed "Marketing Rebel Rant" newsletter, where he shares effective advertising, marketing & copywriting strategies.
Lorrie Morgan-Ferrero, is an international copywriting trainer, author and speaker with over 25 years of experience as a freelance writer and journalist. A direct descendant of Ralph Waldo Emerson, Lorrie’s services include live hands-on workshop events and teleseminar courses, in-depth copy critiques, and step-by-step information products to demystify the copywriting process. To learn about the Speed Copywriting Workshop visit http://www.speedcopywritingworkshop.com