Web 2.0 Agency, ROKKAN, Breaks Through with BreakThru Radio

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Leading independent interactive agency ROKKAN has collaborated with BreakThru Radio to create a revolutionary Web 2.0 website, using technologies such as AJAX (XHTML, CSS, XML, JavaScript, XMLHttpRequest) and Flash, that offers a feature rich and enhanced interactive experience.

Leading independent interactive agency ROKKAN has collaborated with BreakThru Radio to create a revolutionary Web 2.0 website, using technologies such as AJAX (XHTML, CSS, XML, JavaScript, XMLHttpRequest) and Flash, that offers a feature rich and enhanced interactive experience.

The term Web 2.0 refers to the ongoing transition of the Web from a collection of Websites with static content and endless page loads to Websites with richness and responsiveness typically associated with desktop applications. Web 2.0 technologies are one of the primary factors in the recent surge of sites offering blogs, podcasts, wikis, and social networking. These sites have created a more dynamic Web that encourages flexibility for users, eliminates static content, and offers increased support of multimedia functions.

As part of the new Web 2.0 trend, ROKKAN has created a ground-breaking multimedia Website for BreakThru Radio, a company that is committed to providing an outlet for talented independent artists to be heard.

“People come to our Website for a real radio experience without repetitive playlists and for DJs who are musicologists offering independent music that they can't get anywhere else,” says Cal Rifkin, President of BreakThru Radio, “working with ROKKAN to create a new site using Web 2.0 technologies has given us the ability to offer features to our users that can’t be found anywhere else.”

The innovative new Website, http://www.breakthruradio.com, allows users to watch videos, listen to music, and search the Website without missing a beat, literally. “We used AJAX technologies to develop functionality that wasn’t possible before,” says Jim Blackwelder, Director of Technology at ROKKAN. “Now, no matter where you click, the site’s most important feature – streaming media – isn’t interrupted. We are able to offer a continuous audio / video stream while users browse the site without using HTML frames or an annoying pop-up window.” Web 2.0 Rich Internet Applications and AJAX technologies allows the browser to continuously request content from the server without the traditional HTTP server request and page reload. The Website also features Yahoo! Maps Web Services and Action Script Flash API allowing users to track concerts and bands around the globe.

“It’s encouraging to see businesses and production quality sites starting to request feature rich Web 2.0 applications - and there’s no reason not to - the technology is sound, the cost is minimal, and the opportunities are abundant,” says Blackwelder.

ROKKAN’s ability to leverage multimedia and social networking technologies to give clients a competitive advantage has enabled them to emerge as a premier Web 2.0 agency. In addition to BreakThru Radio, ROKKAN is working with clients such as Deutsche Bank and Time Warner to implement social networking and multimedia Web 2.0 technology.

About ROKKAN

ROKKAN is a full service interactive agency located in New York's SoHo neighborhood. Ranked Fastest Growing Interactive Agency of 2004 by Ad Age, ROKKAN’s key clients include Time Warner, Deutsche Bank, 2K Games, Virgin America, and ADP. As a minority-owned business, ROKKAN's mission to inspire creativity ensures that creative strategies reflect and leverage the cultural diversity of their team. ROI will follow. http://www.Rokkan.com.

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Mark Nathanson
ROKKAN
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