Madison, CT. (PRWEB) August 15, 2006
Successful Brick and mortar merchants make it a best practice to come out to greet the visitors who enter their shops. Many web site owners, however, prefer to remain behind the curtain in the back office, hoping some web wizardry will increase conversions, turning visitors into customers. That’s according to the internet marketing consultants at http://www.theconversionzone.com, who have been studying how to increase online web conversions (converting visitors into customers) since 1999.
“The analogy is striking”, says John Brady, President of http://www.theconversionzone.com. “The goods are on display in both stores. But in the physical world the savvy business owner immediately engages the customer, probes for needs, and helps find the best solution for the customer”. In the internet world, however, merchants seem to hide behind their wares, hoping that visitors will, without any merchant assistance, plop a product into their cart, then labor on to complete a cumbersome checkout process.
Brady outlined the 7 basic tactics for web site owners to follow if they want to increase web site conversions and succeed in the world of e-commerce:
- Develop the landing pages you want your visitors to enter your site on
- Focus on greeting visitors on those pages – and make them feel like they have walked into the right store
- Explain how your product fits their needs
- Reassure them you are a reputable merchant
- Ask for the order
- Make it easy to order – simplify, simplify, simplify
For more tips on how your company can improve its internet marketing, visit http://www.theconversionzone.com. The site features case studies on pay per click advertising (PPC) techniques, how to increase website conversions, and landing page improvement suggestions.
John Brady is the President of the internet marketing consultants. As the former Executive Vice President and co-owner of B2B publisher Business & Legal Reports, Inc. (BLR), this successful entrepreneur spent the last 7 years of his 25 year career overseeing BLR’s conversion from a print to an online publisher. The goal of theconversionzone.com is to help selected clients become more successful in their internet marketing.
For more e-Marketing case studies, click here: http://www.theconversionzone.com/webMarketingStudies.html
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