Web 2.0: PayPerPost.com™ Releases Beta 2.0 of Its Blog Advertising Service

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We have introduced a variety of features that will allow our service to naturally improve itself and provide the best Web 2.0 advertising experience for both bloggers and advertisers.

PayPerPost.com™, the world’s first Consumer Generated Advertising Network, released Beta 2.0 of its online blog advertising service. The Web 2.0 company, which signed over 500 online advertisers in its first five weeks of operation, announces the upgrades were quietly rolled out on Friday, August 11, 2006.

"This upgrade is focused on improving the quality of content for advertisers and bloggers," stated Ted Murphy, founder and CEO of PayPerPost. "We have introduced a variety of features that will allow our service to naturally improve itself and provide the best Web 2.0 advertising experience for both bloggers and advertisers."

The core feature upgrade of this version of the blog advertising service introduces the concept of ranking and flagging. PayPerPost reviewers will still be responsible for accepting or rejecting advertisements based on meeting overall criteria such as length and proper links. However, advertisers will now have the ability to rank the approved blog based on their personal perceived value. In a similar fashion, bloggers will be able to rank advertiser opportunities based on their perceived value.

Bloggers and advertisers will also have the opportunity to "flag" each other. This feature will allow both advertisers and bloggers to block transactions with lower quality participants in the program. "Our goal is to provide a high quality service," said Murphy. "Ranking and flagging will make our users pay more attention to the way they interact with the system. This two-sided ranking is a unique approach to achieving quality in online advertising. We will be incorporating many more Web 2.0 conventions like this into our system in the future."

In addition to these features PayPerPost.com has made a number of other refinements including a new AJAX dashboard for bloggers. PayPerPost will be selling display advertising within the dashboard to those advertisers looking to promote their blog advertising opportunities more heavily. The Beta 2.0 release of the Web 2.0 service is live and can be found at PayPerPost.com.

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Nicole Caplinger
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