Gourmet Cooking Shop: From Ivy League to Search Engine Jungle

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MyGourmetCookingshop.com is the latest venture from Brantley Distribution Inc., run by former corporate lawyer and Harvard Law graduate N. T. Mills. Dedicated to providing the very best quality gourmet kitchen items, Mills believes her combination of entrepreneurial skills, corporate know-how and small business focus will demonstrate how it is still possible for small web merchants to succeed as web marketing costs continue to rise.

MyGourmetCookingShop.com is the latest venture from Brantley Distribution Inc. Run by former corporate lawyer and Harvard Law graduate N. T. Mills and based in the Washington DC metro area, MyGourmetCookingShop.com is dedicated to providing the very best quality gourmet kitchen items. Mills believes that her combination of entrepreneurial skills, corporate know-how and small business focus will demonstrate how despite increasing control of internet advertising by the principal search engine companies, it is still possible for smaller web businesses to succeed.

In a recent interview, Mills suggested that “the doors might be starting to close for small-scale merchants on the web, as it is getting harder for them to afford to compete on advertising,” referring to the way in which the largest search engine companies both control search rankings and also broker a high percentage of web advertising, influencing a large proportion of online retail traffic. Mills continued, “In some popular areas, advertising effectiveness is solely determined by how much the advertiser can afford to bid, leaving larger companies with an inherent advantage in search engine-based advertising, and depriving smaller-budget entrepreneurs of a vital source of traffic."

Recent lawsuits brought against some of the search engines have highlighted the level of concern this is causing small and medium sized businesses, which depend on free organic search rankings for the majority of their traffic. A slight adjustment by search engines of their ranking algorithms can cause a website to all but disappear from organic search results, leaving the site dependent on paid advertising for their traffic. The cost of this is often unsupportable for small businesses, meaning that a sudden loss of search rankings can result in the failure of an online business.

Despite the challenges facing small online retail operations, Mills and her team are confident that their combination of outstanding service and a desirable product range will bring them success. The MyGourmetCookingShop.com website has been designed to encourage social use and viral marketing, offering gift registry and gift card facilities together with an affiliate scheme to encourage focused traffic from other gourmet cooking sites. Gourmet enthusiasts themselves, Mills and her team have selected the stock from sources all over the USA, and the online store offers a wide range of gourmet kitchen products and housewares, including cookware, bakeware, cutlery, flatware, cookbooks and even a selection of high quality gourmet foods. Cooking enthusiasts are sure to find any gourmet quality small kitchen appliance on the site.

MyGourmetCookingShop.com uses Yahoo! store technology, taking advantage of the internet company’s well-known and trusted reputation. All transactions can be carried out securely online, and once dispatched goods can be tracked to their point of delivery. Mills is keen to reassure web users who are not experienced with eCommerce by presenting a familiar interface and branding for this website.

MyGourmetCookingShop.com launched to the public in August 2006 and offers a wide range of gourmet kitchen products, together with other related services. For more information about MyGourmetCookingShop.com, contact N. T. Mills or visit http://www.MyGourmetCookingShop.com. This release is the first in a series that will chronicle the progress of Brantley Distribution Inc. as they enter the internet retail market.

About MyGourmetCookingShop.com

MyGourmetCookingShop.com is a Brantley Distribution Inc. company, founded in 2006. It offers a fully secure online store selling the finest gourmet kitchen products from its Washington DC metro headquarters. Brantley Distribution Inc. cares about making the world a better place. A portion of all company profits will be donated to the Children’s Legal Defense Fund.

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N.T. Mills
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