San Jose, CA (PRWEB) August 15, 2006
Trellian's KeywordDiscovery has once again cemented its position as an innovator and industry leader by offering new and unique keyword research features at:
eBay Shopping Keywords
KeywordDiscovery now enables users to identify searches performed at major ecommerce and shopping vendors such as eBay and Amazon. For the first time you can get a glimpse at how customers search for products on major shopping sites. Find out how they think about products, what search phrases they use and much more...
Seasonal Trend graphs help identify how shopping search is impacted by seasonal factors such as holidays or the Christmas shopping season.
This data is unique because it contains history of searches from people who are looking for specific products. These tend to be customers who ready to buy. The data can be used to:
- optimize eBay product listings based on what eBay users are searching for.
- identify popular product searches to identify new eBay opportunities.
- identify high conversion keywords for use in PPC campaigns.
Data Quality and Skew
Skew is a major problem that has traditionally faced all keyword suggestion services. Typically search statistics reported on popular queries are impacted by various automated agents such as search engine crawlers, rank and bid checkers. These inflate the true search numbers making it difficult to accurately estimate available traffic. KeywordDiscovery now solves the problem by providing a database of 4.3 Billion keyword searches based purely on user panel data. The new database is free from all skew caused by automated agents. KeywordDiscovery is currently the only keyword research service with this level of data quality.
A new KeywordDiscovery database focuses purely on keyword searches performed at major news search engines, publisher and news portals. For the first time, this new niche tool gives publishers the ability to optimize articles, RSS feeds and other news content based purely on frequently used news searches.
It also provides the ability to identify current news trends. This will enable publishers to write articles tailored to current day topics of interest, based on search behavior.
Market Share Analysis
Different search engines tend to attract a different user demographic. As an example, Google may hold the largest market share, however Yahoo and MSN often perform better for certain search queries.
A new KeywordDiscovery feature enables advertisers to segment the search engine market for all popular search queries. For each and every one of these queries, KeywordDiscovery can now quantify the percentage of search volume that each major engine contributes to the overall total.
The new KeywordDiscovery was officially launched on 8 August at the Search Engine Strategies conference in San Jose and we would like to invite you to trial our new features first hand at:
We innovate, others follow...
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