(PRWEB) August 16, 2006
PUSHON will be working with the Manchester New Technology Institute (NTI) to promote its range of technology and corporate training programmes from August.
The Manchester search marketing agency will be using its specialist online marketing expertise to help generate awareness and take up of Manchester NTI courses among North West SMEs.
PushON will combine pay per click advertising with the latest techniques in online search marketing. The search marketing (organic search) will aim to build up vital links to the MNTI site, which will result in increased and more targeted online visitors.
Simon Wharton, MD of PushON, comments: “North West businesses need to understand that online marketing is an essential element of their marketing mix. Online marketing is not just about trying to get an instant hit through Pay per Click. Successful online campaigns deliver short term results but also a medium to long term strategy of reducing cost of client acquisition. This approach contributed to the contract win.”
Lorraine Groch, MNTI’s Head of External Relations: “PushON are continually looking to utilise the latest innovations in search marketing for the benefit of their clients – that marked them out in what turned out to be a highly competitive pitch.”
Groch continues: “As an organisation that promotes and teaches businesses about technological developments it is only right that we demonstrate our commitment to technology by utilising it fully to promote our offering.”
Simon Wharton, Managing Director
0870 757 4888