Five Easy Steps to Help Super-Size Signage

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Giant wallscapes and building wraps are ideal for outdoor marketing and promotion but often difficult to research, buy and install correctly.

They’re everywhere. Big, colorful and effective, wallscapes and building wraps are being used to promote everything from loft conversions to retirement insurance. Suspended stories-high from the sides of buildings, they are an ideal marketing form in that they can reach large numbers of people with a single display. But potential advertisers are often unfamiliar with how to purchase, install and utilize these advertising giants to best advantage.

Following are some tips for sidestepping potential pitfalls and achieving maximum impact from these monster signs:


Location is critical. Consider nearby traffic patterns and how potential audiences will see the message. Are they walking the sidewalks? Riding in cars, buses or commuter trains? Consider these factors and choose

a location that will maximize visual exposure.

Permits and Licenses

Work closely with the building owner or manager to make sure the location you are considering is available. Identify any local/state permits and licenses that may be required to post a wallscape or building wrap. Violating local posting laws can prove to be very expensive if authorities demand the removal of your signage before it has a chance to be seen.

Fit and Installation

Once a location is selected, it is critical to work with an experienced installer. A reputable installer understands how to work with the building manager to find optimal positions for his cranes or how to best access roof areas. This is an important step that can make or break your effort. High winds and inclement weather can rip a poorly installed sign causing it to fall into the street below.

Good Design

As with most print advertisements, one creative axiom is true: less is more. Keep the message simple and use vibrant color for big impact. And hire a graphic design professional—it will be money well spent.

Print with the Best

Everything hinges on how well a wallscape is printed and finished. Be sure the grand-format printer you select is reputable and has significant wallscape and building wrap experience. Review their portfolio of samples. Make sure the color reproduction is vibrant, type is crisp and the finishing is reliable. Ask where you can see their wallscapes and building wraps in the field. And finally, make sure they work closely with your installer or have them recommend a qualified installer.

Wallscapes and building wraps are a fast-growing category in outdoor advertising and, as with most successful advertising and promotion efforts, a well-conceived and carefully executed plan can reap enormous rewards.

Located in St. Louis, Missouri, Commerce Color is a large and grand format digital printing company specializing in wallscapes and building wraps as well as custom vinyl banners, digital wallpaper, wall coverings and a variety of other vinyl products. Commerce Color helps companies communicate their message to their audience in a big way. Visit us on the web at


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Tom Croghan
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