New Step-by-Step Guide Shows Individual Investors How To Invest Sensibly In The Stock Market

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Announcing the publication of a new book: "Sensible Stock Investing: How to Pick, Value, and Manage Stocks." The book is a comprehensive yet easy-to-follow guide for beginning and experienced individual investors.

The individual investor often finds himself or herself confronted with unintelligible jargon, conflicting theories, over-hyped advice, and confusing sound bites. This happens despite—-or perhaps because of—-the abundance of information on investing available today.

To fill the need for an understandable stock-investing guide for individuals, David Van Knapp, a successful individual investor and former corporate strategist, announced today the publication of Sensible Stock Investing: How to Pick, Value, and Manage Stocks.

Sensible Stock Investing is a comprehensive yet easy-to-follow guide for individual investors who want to invest in stocks, but who are overwhelmed by conflicting information, opinions, investment theories, and their own emotions.

“Sensible Stock Investing is the book I wish I had when I first ventured forth from mutual funds and tried my hand at investing in individual stocks,” states Van Knapp. “The book is a complete guide that pulls everything together in a practical, intelligent fashion. My goals in Sensible Stock Investing are to make the stock market understandable and deliver how-to-do-it advice tailored to the needs of the busy individual, whether he or she is a beginner or an experienced investor.”

Sensible Stock Investing presents the investment process in three phases: rating companies for their intrinsic soundness; valuing stocks to find advantageous purchase prices; and managing a portfolio once it is established. Sensible Stock Investing emphasizes solid principles, and it breaks the phases into discrete steps which can be followed by anyone. The book requires no prior financial knowledge or training.

Sensible Stock Investing is devoted to stock investing only. It is written for the “average” individual investor. It is unique among investing guides because of its pure focus on the needs of ordinary Americans, who have busy lives and thus cannot devote full time to investing. Therefore, the book contains a variety of tools and forms to help the busy individual focus on the most useful information, filter out “noise,” and record the information consistently for easy comparability.

An example of a tool in the book is its innovative Easy-Rate stock scoring system. The system shows the individual how to locate the most important information about a company, “score” it according to a point-rating scale, and derive Total Score ratings for stocks. The ratings are then used to create Shopping Lists of desirable investment opportunities.

Another feature of the book is its emphasis on portfolio management, a subject which is normally discussed far less than stock picking. Portfolio management includes risk control techniques, determining the proper number of stocks to own, creating “constitutional documents” of the investor’s goals and strategies, and knowing when to buy and sell.

Each feature of the book is designed to improve the odds of the reader’s success in the stock market. The author’s own success with the approach is shown in two real-money portfolios (still in existence), which he created in 2001 and 2002 to illustrate sound investment principles in action. Each portfolio has approximately doubled the market’s return since inception.

About the Author:

David Van Knapp is a retired business executive and successful investor who wrote this book based on his own study and experiences in the stock market. The stock-investing methods are based on sound fundamentals, innovatively assembled to provide forms, tools, and processes ideally designed for the busy individual investor. Van Knapp lives in Canandaigua, NY and McKinney, TX.

Sensible Stock Investing: How to Pick, Value, and Manage Stocks

By David P. Van Knapp

Published by iUniverse, Inc.

ISBN 0-595-39342-X

317 pages

$23.95 trade paperback

For more information, including a complete Pressroom, visit


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