Second Annual Freescale Technology Forum a Huge Success for Semiconductor Industry

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During the last week of July more than 1,000 engineers, executives, journalists and analysts converged in Orlando to explore the possibilities of design freedom at the embedded semiconductor industry’s foremost developer conference.

During the last week of July more than 1,000 engineers, executives, journalists and analysts converged in Orlando to explore the possibilities of design freedom at the embedded semiconductor industry’s foremost developer conference.

Keynote speakers included Michel Mayer, Chairman and CEO of Freescale; Jeff Greenfield, senior analyst from CNN’s Executive Exchange; and Neil Armstrong of Apollo 11 fame.

Through a series of live demonstrations and stimulating exhibitions, this high-profile event also provided a genuine platform for innovative solutions and emerging ideas.

Indesign, LLC, an engineering firm that specializes in products with embedded microprocessors and DSPs, was among the presenters at this year’s event. From their pedestal in the technology lab, they hosted demos of a ColdFire®-based Point-of-Sale Reference Design and their ZigBee™ Reference Design.

“FTF is an important venue for anyone involved in any facet of the semiconductor industry. It is the place to be seen and provides a unique opportunity to talk shop. I know everyone from our firm gained working knowledge that will help shape future developments,” shared Ron Kern, Director of Technical Marketing for Indesign.

In a session that focused on designing with the ColdFire processor, Indesign partnered with Freescale Semiconductor to provide insight into secure connectivity applications.

Forum participants learned about the open source and design development strategies used to create this secure application. The Point-of-Sale Reference Design, which is based on the uClinux™ operating system and uses the NanoX Open Source graphical user interface (GUI) configuration tool, was also featured during the presentation.

Additionally, Indesign offered a ZigBee demonstration based on Freescale Semiconductor’s MC9S08GB60 microcontroller and 13193 transceiver, which highlights the benefits of developing custom wireless products using 802.15.4/ZigBee building blocks.

To learn more about Indesign’s accomplishments, visit their website at http://www.indesign-llc.com. To read more about FTF 2006 or register for other FTF events this year, visit http://www.freescale.com/ftf.

About Indesign, LLC

Indesign is an engineering design services firm with a proven record of helping companies develop new electronic devices. Engineering disciplines consist of electrical/circuit design, software/firmware design, mechanical design, human factors design, and testing/validation with a strong emphasis on products utilizing embedded microprocessors and DSPs.

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Anne Walz
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